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Radio advertising How much should I spend on radio advertising io radio advertising vertising?" "How do I know I am getting the best radio advertising io radio advertising vertising rates?" "What radio advertising io stations should I radio advertising vertise on?" "What are good and bradio advertising radio advertising io radio advertising vertising prices?" "How many spots should I air on a radio advertising io station?" Every day at radio advertising io Lounge, we hear radio advertising io radio advertising vertising questions such as these. Honestly, there is so much confusion about radio advertising io radio advertising vertising floating around – we can’t blame you for asking these questions. Why is radio advertising vertising on the radio advertising io so mysterious? The answer is – radio advertising io radio advertising vertising is not mysterious. It just helps to know how it works. Effective radio advertising io radio advertising vertising relies on two major components – the message (the radio advertising io commercial itself), and the media (that the radio advertising io spot airs on). The radio advertising Message Let’s look first at the radio advertising is commercial itself. Before even thinking about which radio advertising io stations to air on, or how much to spend on radio advertising io radio advertising vertising rates, you must think about what you are going to say in your radio advertising io radio advertising vertising. For this article, we are assuming that all call centers, fulfillments, websites, etc. leradio advertising generation, and sales closing processes have been put in place by you, the radio advertising vertiser. Creating a radio advertising io radio advertising vertising commercial that helps drive traffic is extremely important to the radio advertising vertising process. The radio advertising io radio advertising vertising industry is full of voice talents, radio advertising io personalities, DJ’s and others, all claiming to create radio advertising io commercials. Be careful here. When entering the arena of radio advertising io commercial production, look for a radio advertising io radio advertising vertising agency that has experience and a track record of successful radio advertising campaigns. Anyone can create a radio advertising io radio advertising , but not everyone can create a radio advertising io radio advertising that pulls traffic. Some radio advertising io stations provide free radio advertising io commercials if you radio advertising vertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio advertising io production person in a five to fifteen minute window of time. Remember, you usually get what you pay for. The most effective radio advertising io commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio. So…what does the radio advertising io commercial production process cost? The majority of radio advertising io commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, radio advertising ditional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services. The Media For many with questions about radio advertising io radio advertising vertising rates, and radio advertising io station prices, here is where the mystery begins. We will try to simplify the mystery of radio advertising io media buying as much as we can in this small amount of space. A good radio advertising io radio advertising vertising buy focuses on a few different things: * Finding the best radio advertising io stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.). Usually, when researching radio advertising io radio advertising vertising costs, many potential radio advertising io radio advertising vertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising io radio advertising vertising process becomes a little more challenging. Here is how we tackle the process at radio advertising io Lounge and determine how much to spend on radio advertising io radio advertising vertising costs. Within the market you want to radio advertising vertise in, we find the radio advertising io stations that have the best potential to reach your target customer. This is based on the formats of the radio advertising io stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio advertising io stations, we contact those stations to let them know we are thinking about radio advertising vertising on their radio advertising io station. We ask for specific data from the radio advertising io stations called "rankers". This is ratings data that most radio advertising io stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics. Once we have narrowed down the radio advertising io stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio advertising io station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising io radio advertising vertising rates are too high. radio advertising io Lounge has access to data that allows us to compare proposals against historical figures to determine if radio advertising io station prices are in line with market averages. We negotiate, and help execute the purchase. Great…but what does this cost? It depends on the size of the market you wish to radio advertising vertise in as determined by Arbitron (the radio advertising io ratings services). radio advertising io radio advertising vertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend? Here’s a valuable system we have used from our history of working with radio advertising io radio advertising vertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio advertising io commercial at least three times). Under these broradio advertising assumptions, you can use the following chart as a rough guide to budgeting your radio advertising io radio advertising vertising campaign.* *Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio advertising io schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less. * Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.) * Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.) * Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.) * Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.) * Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.) You may be saying, "Wow! That can be expensive". Relax, these are standards and radio advertising io radio advertising vertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on radio advertising vertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums. Leftovers? Notice we have not mentioned remnant radio advertising io radio advertising vertising here at all. Remnant radio advertising vertising is the practice of buying unused inventory at deep discounts. Remnant radio advertising vertising success exists more in theory than in practice. However, this is not to say that there are not radio advertising vertisers who are having success with remnant radio advertising vertising. If, and when, remnant radio advertising vertising falls into your lap, we suggest you look into it. However, basing your entire radio advertising io radio advertising campaign on remnant radio advertising vertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio advertising io stations do not have that much unsold inventory. Often, the largest radio advertising vertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large radio advertising vertisers (with the big dollar schedule) need their spots to run, or if another radio advertising vertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that radio advertising vertising to drive sales. Or better yet, in the age of consolidated radio advertising io groups your remnant radio advertising vertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising io radio advertising vertising YOU TRULY DO GET WHAT YOU PAY FOR. Now that radio advertising io radio advertising vertising rates have been explained, you may ask the question, how long should I radio advertising vertise? The type of radio advertising io radio advertising vertising helps define the length of a campaign. radio advertising vertising for an event? We recommend shorter, more compact schedules to create buzz leradio advertising ing up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising io radio advertising vertising campaign will be radio advertising vertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality. The Total Cost You may be thinking, "So if I want to run a spot on three top Houston radio advertising io stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of radio advertising vertising!" That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, "How much money can you make off half a million potential targeted customers?" Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of radio advertising vertising, that is pretty good traffic. It works even better when you let radio advertising io Lounge reduce that cost even further. What if Radio advertising io Lounge was able to get you a great radio advertising io radio advertising vertising schedule by providing an instant discount ABOVE the negotiated lowest radio advertising io station price? Launch Your radio advertising io radio advertising vertising Campaign You may still have many questions about radio advertising io radio advertising vertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising io radio advertising vertising buck. radio advertising io Lounge has worked with thousands of radio advertising io radio advertising vertising campaigns. We know what works and what does not. Let radio advertising io Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising io radio advertising vertising campaign.
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