Neuromarketing in politics" Using M.R.I.’s to See Politics on the Brain
Neuromarketing: Consumer Insight from
an Old Brain Perspective
Understanding the BUZZ behind Neuromarketing
ABOUT THE PRESENTATION
Drawing from the latest findings in neuroscience, Bob Bailly provides a new, groundbreaking method to influence any audience from customers to employees. The SalesBrain model is proven to create and deliver compelling messages that will help participants quickly enhance and improve marketing research and presentation skills. This keynote address will:
• Offer unique insights into how decisions are made by the human brain
• Describe why the “Old Brain” -- also commonly called the “Reptilian
Brain” -- is the ultimate decision-maker
• Unveil the six stimuli that will directly impact and persuade the Old Brain
• Demonstrate revolutionary techniques that will allow members to convey their ideas in a unique, memorable and meaningful way.
Excerpts from the presentation…
What is the Old Brain and why is it important to YOU?
In addition to the Right Brain and Left Brain, the brain is categorized in 3 separate parts that act as separate organs with different cellular structures and different specialized functions.
- The "New Brain" thinks. It processes rational data and shares its deductions with the other two brains.
- The "Middle Brain" feels. It processes emotions and gut feelings and also share its findings with the other two brains.
- The "Old Brain" decides. It takes input from the other 2 brains but it controls the decision making process.
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