Neuromarketing California



The New Consumer: The Millennial generation

Progressive Politics of the Millennial Generation

The sleeper development that was widely overlooked in the 2006 election was the 22- percentage-point margin of support given to Democrats by 18-29 year-olds, almost all of them members of the up-and-coming Millennial Generation. This was just the latest piece of evidence about a generation that has been trending progressive and increasingly voting Democratic in large numbers. But a comprehensive review of available data from a range of polls and surveys in recent years shows just how fortuitous this generation is for progressives. Millennials are
emerging as an enormous asset for progressives going forward – as enormous as the sheer size of this, the largest American generation ever.

Neuromarketing California : The Millennial Generation

The ―Millennial Generation  is becoming the most common name for young people born
roughly in the decades of the 1980s and 1990s, who are pouring out of college right now. This
generation is even larger than the Baby Boomers, though just how much bigger depends on
where you put their beginning and end birth dates, which currently has no consensus. For this
report, we define Millennials as starting in 1978, when the birth rate started climbing from the
lows of the Generation X years, and ending in 1996, after an 18-year span that matches the span of the Baby Boomers, and is typical of the 18-to-20 year

span for a generation. Similar to the Boomers, the Millennials are poised to impact the country at every life stage and in myriad ways- but particularly in politics. By 2008, the number of citizen-eligible Millennial voters will be nearing 50 million. By the presidential election of 2016, Millennials will be one third or more of the citizen-eligible electorate, and roughly 30 percent of actual voters—and this is making no assumptions about possible increased turnout rates among Millennials in the future, which could make their weight among actual voters higher. Moreover, from that point on, the Millennials‘ share of the actual voters will rise steadily for several decades as more and more of the generation enter middle age.

Neuromarketing California   The Millennials: an unusual generation

The Millennials are an unusual generation, not like young people we have seen for a long time. As first noted by generational analysts William Strauss and Neil Howe, they are not individualistic risk-takers like the Boomers or cynical and disengaged like Generation Xers. Signs indicate that Millennials are civic-minded, politically engaged, and hold values long associated with progressives, such as concern about economic inequalities, desire for a more
multilateral foreign policy, and a strong belief in government.

Neuromarketing California

The Millennials are an unusual generationMillennials are more politically
engaged than previous young
generations

Millennials come out well compared to other generations in measures of election-related political engagement. According to the University of Michigan‘s National Election Study (NES), 18-29 year olds in 2004 (anage group dominated by Millennials, who  were 18-26 at the time), were either higher or matched previous highs on a wide range of political involvement indicators, when compared to 18-29 year olds in previous elections. These indicators included level of  interest in the election, caring a good deal who wins the election, trying to influence others‘ vote, displaying candidate buttons or stickers, attending political meetings and  watching TV programs about the campaign.More detail on political engagement is  provided by the October, 2006 HarvardInstitute of Politics (IOP) survey of 18-24 year olds.

 In that survey, 48 percent said they had signed an online petition, 31 percent had written an email or letter advocating a political position, 29 percent had contributed to an political discussion or blog advocating a political position, 21 percent had attended a political rally, 18 percent had donated money to a political campaign or cause, and 14 percent had volunteered on a political campaign for a candidate or issue. In addition, 60 percent said they followed news about national politics closely, and a similar 60 percent thought political engagement was an effective way of solving important issues  facing the country. A full 71 percent thought such engagement was an effective way of
solving important issues facing their local  community.  More recently, in a January, 2007 Pew Research Center survey, 77 percent of 18-29 year olds said they are interested in local politics, up 28 points from 49 percent in 1999, the highest increase of any age group surveyed. The survey also found that 85 percent of 18-29 year olds report they are

Source: www.newpolitics.net

Regions we serve: CANADA /USA/EUROPE/N.AFRICA

Canada:  Toronto, Ottawa, Montreal, Vancouver, Quebec, Edmonton, Montreal, Winnipeg, Victoria, New Brunswick, Edmonton, St. John's Halifax, Regina,  Manitoba

USA: New York, Washington DC, Texas,  California, Oregon, Utah, Florida