Neuromarketing Washington DC

Neuromarketing:  The rise of Neuroeconomics

What is Neuroeconomics?•New field of interdisciplinary research integrating neuroscience, psychology and economics & management •Society for Neuroeconomics (with annual conferences), Since 2002•Goal: measuring brain processes to understand economic choices (decision making by consumers, managers, investors, policy makers, …

 

Introducing: economic theory into neuroscience e.g. utility maximization, game theory, fairness and trust, neuroscience theory into economics e.g. reward processing, learning and memory processes, theory of mind, new methods to economics and management (brain scanners)

 

 

Our research: Example 3 •Why you are affected by Tiger Woods and not affected by Celine Dion?

 

Minor Structure:

 

Modules-I

 

How the brain works”(3 ects)

How the brain decides”(4 ects)

How the brain feels”(3 ects)

Society of brains”(4 ects)

The moral brain”(1 ects)

 

Module 2: How the brain decides

 

•Neuro-cognitive models of choice•Neural representation of subjective value (preferences, utility)

 

•Brain mechanisms of risky decision making

 

•Neuroeconomics of learning

 

 

Module III: “How the brain feels”

 

•Economic rationality and emotions•Affective mechanisms of decision making•Dual processing in the brain: fast, automatic, emotional processes vs. slower, controlled, cognitive processes

 

Module V:

 

“The moral brain”•Moral behaviour: brain processes underlying fairness and injustice (and life and death decisions) •Ethics of neuroeconomics•

 

Markets we serve:

Canada:  Neuromarketing Toronto, Ottawa, Montreal, Vancouver, Quebec, Edmonton, Montreal, Winnipeg, Victoria, New Brunswick, Edmonton, St. John's Halifax, Regina,  Manitoba

USA: Neuromarketing New York, Washington DC, Texas,  California, Oregon, Utah, Florida

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