Neuromarketing California

Attractor pattern research

Attractor Patterns

Over 80% of TV ads have components called low energy attractors that fail to attract customers or fail to achieve their objective.

Low testing components go undetected by conventional objective methods of testing. In-fact the consciousness of the consumer knows when it is being lied to and are detected easily by them. But often during the design and production stages these attractors go unnoticed and appear TV wasting millions of advertising dollars.
 
Attractor Research unveils these low energy attractors. All forms of communications are optimized for more decisive and rewarding results.

Our organization is one of few in the world that uses this leading edge research in advertising and communications.

Case Study #1

 

A Look at what can be done during TV ad production.

A commercial being designed for a movie company. Two variations were tested by us during its production.

 

They were both identical in content (video, music, and script) except for the announcer’s voice. The content of the video, music, and script had been tested during design or production and were at acceptable levels for the customers market. Then two different announcer’s voices were added. One in each commercial.

 

In the case of the first ad the announcer’s voice made the audience go weak during a very specific portion of the ad.

 

In the case of the second ad there were no spots within the ad that tested weak.

Further testing would reveal that the first announcer, whether he knew it or not, did not believe that portion of the script he was reading.

 

The second ad was sent to final production by the client.

Many problems in the commercials that were worked on for this client were identified in the script and design phase of the work. Often we test a script paragraph by paragraph, line by line, to find the low testing points.

 

Case Study #2

 

A look at direct mail.

One client was having a direct mail piece written and produced. The client himself had written the majority of the piece and thought it was very good and sent it to us for testing.

 

We had previously tested where his market audience was at and knew his communication with them had to be over a certain level.

We looked at the direct mail piece content and tested it paragraph by paragraph. One paragraph tested low. Further testing revealed one sentence that brought down the whole document. One specific word, “we” was the reason. The context was changed to “they” and to things was accomplished.

 

• The testing level of the communication rose to the level a little above his target market where it needed to be.
• While most thought it was a good piece, the audience would have considered it a lie (whether they realized it or not) because of it technical inaccuracy. It acceptable to everyone who had read it.

 

Interestingly, research reveals that merely by looking at the mail piece, the consciousness of the reader picks up the energy of the inaccuracy. Consider that research reveals of all the products on store shelves throughout the world, over 56% contain parts that test negatively.

Until now there have never been methods available to test for these negatives.

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