Neuromarketing New York:

Neuromarketing research turns abstract ‘CLEAR’

Why do people who prefer the taste of Pepsi loyally buy Coke? Will the Catwoman movie make you want to see the film? And are women subconsciously drawn to the sight of a bikini-clad model hawking beer on television?
Neuro scientists and top researchers have untangled advertising mysteries of neuromarketing,  a new spin on market research that focuses on those seeking revolutionary technologies such as functional magnetic resonance imaging (fMRI) that gazes directly into the customer behavioral and attitudinal scientific findings.

Examples uses of Attractor Pattern Research: Communication Neuromarketing Testing

TV Commercials, their components and viewing audience targeting.

• Direct Mail
• Logo and Design
• Graphics
• Market Evaluation
• Corporate Communications.
• Policy, Program and Research Proposals
• Speeches (evaluation, testing only)
• Training and Presentation

Attractor pattern research
Extracting essence from appearance                                                                         

The new neruomarketing advertising lens:

Determining Essence from Appearance

It has been found that objective measurements have, until now, been the only forms available to advertisers and others involved in communication. Even the most advanced testing done in Neuromarketing today with functional Magnetic Resonance Imaging (fMRI) is still within the domain of the objective. Testing that uses fMRI can be expensive and time consuming.

We needed the ability to test all the components used in a communication prior to dollars being spent on production and testing.

Neuromarketing Leading research has show that when a commercial is viewed, the neurons respond in various parts of the brain depending on our reaction to the commercial.

Neuromarketing question is: what tells the neurons in the brain to light up? The answer was found to be consciousness itself. Therefore, if consciousness tells the neurons to light up and indicate in the “buy centers” of the brain when we see an advertisement or hear a speech, then how do we communicate with consciousness? How do we communicate with the source, not the indicator? Consciousness can be calibrated as to its attractor patterns. This has been a very practical tool for predicting behaviors of groups and individuals similar to how Lorenz used the attractor patterns found in massive amounts of weather data that appeared to be chaos, but out of that chaos emerged patterns that could be useful.

How could the information that was being found be used to measure the effectiveness of commercials, movies and communications in general before millions of dollars were being spent?

Often where the weak spot is in a form of communication is within the subjective. It has been found that some ads have within them, places where the physical body goes weak leave the customer and target audience with the feeling of not liking the product or trusting manufacturer. Often this surfaces as “I just don’t like the product and cannot tell you why” of ‘I don’t know why, I just don’t trust them.” Millions of advertising dollars can be used more effectively, when proper testing is done.

The objective is often easily measurable by scientific inquiry, but how does one measure the subjective? For instance, it is easy to objectively measure an experiment involving the chemical reaction between baking soda and vinegar, but to measure the subjective such as love and other emotions has been more difficult.

Until now, there has really never been a method by which to measure or quickly evaluate emotions. For instance you can’t “prove” you love your spouse or children, but you can observe it and demonstrate it. There had never been a way to tell a wolf in sheep’s clothing, what a thing is vs. what it looks like, the difference between determining essence, not appearance.

Now, through new research and a scale by which these attractor patterns can be measured, one can tell essence from appearance, what patterns an ad or communication actually are communicating, not what they appear to be communicating. It has been proven to be a very effective tool.

Case Study #1

A Look at what can be done during TV ad production.

A commercial being designed for a movie company. Two variations were tested by us during its production.

They were both identical in content (video, music, and script) except for the announcer’s voice. The content of the video, music, and script had been tested during design or production and were at acceptable levels for the customers market. Then two different announcer’s voices were added. One in each commercial.

In the case of the first ad the announcer’s voice made the audience go weak during a very specific portion of the ad.In the case of the second ad there were no spots within the ad that tested weak.

Further testing would reveal that the first announcer, whether he knew it or not, did not believe that portion of the script he was reading.

The second ad was sent to final production by the client.

Many problems in the commercials that were worked on for this client were identified in the script and design phase of the work. Often we test a script paragraph by paragraph, line by line, to find the low testing points.  

Case Study

A look at direct mail.

One client was having a direct mail piece written and produced.

The client himself had written the majority of the piece and thought it was very good and sent it to us for testing.

We had previously tested where his market audience was at and knew his communication with them had to be over a certain level.
We looked at the direct mail piece content and tested it paragraph by paragraph. One paragraph tested low. Further testing revealed one sentence that brought down the whole document. One specific word, “we” was the reason. The context was changed to “they” and to things was accomplished.

• The testing level of the communication rose to the level a little above his target market where it needed to be.
• While most thought it was a good piece, the audience would have considered it a lie (whether they realized it or not) because of it technical inaccuracy. It acceptable to everyone who had read it.

Interestingly, research reveals that merely by looking at the mail piece, the consciousness of the reader picks up the energy of the inaccuracy. Consider that research reveals of all the products on store shelves throughout the world, over 56% contain parts that test negatively.

Until now there have never been methods available to test for these negatives.

What We do

Discovery of how to use attractor pattern research in the marketplace is an emerging field. After years of study and application we specialize in working with our clients to make it simple and easy to quickly make their advertising better.

This emerging practical application for advertising, speeches, and corporate communication in general, has been proven to be beneficial to all the clients that have used the research.

The methods used have assisted clients that operate both in the United States and abroad.

Contact us today and find out what we can do to help you.

Attractor Patterns

Attractor patterns discovery is credited to Edward N. Lorenz. While plotting weather data he discovered that it was not “chaos” or random data, but rather an organized pattern. The most commonly known is the Lorenz Butterfly. These attractors are used in the prediction of weather patterns.

Attractor pattern research has been extensive since that time.
Attractor patterns have calibratable levels of energy.

Communications (TV, Speech, Print etc.) can be calibrated to their attractor pattern energy level.

An audience’s attractor pattern energy level can be calibrated.

What happens when a communication is not at or above the attractor pattern of the target audience? The human body goes weak. It is similar to an “On” / “Off” indicator on a calibratable scale. The results of the “Off” Position would be the customer does not like the product as well as it could have been. In the case of the “On” position, our clients have found the greatest opportunity for their target audience to like the product.

Over 80% of advertising in the United States today physically makes the viewer’s body go weak, or stuck in the “Off” position.

Through the use of this research, we have been able to identify points within a communication that drive customers away and recommend changes for our clients.

We also use our understanding of the research to help the customer attain what is the known level of their audience, what are their attractions and aversions, and make recommendations associated with those calibration levels.

Regions we serve: CANADA /USA/

Canada:  Toronto, Ottawa, Montreal, Vancouver, Quebec, Edmonton, Montreal, Winnipeg, Victoria, New Brunswick, Edmonton, St. John's Halifax, Regina,  Manitoba

USA: New York, Washington DC, Texas,  California, Oregon, Utah, Florida