Neuromarketing California


NEUROMARKETING:

Major cultural changes occurring

• Based on 500 years of cycles, we can predict the types of behavior exhibited by generations, and the reactions by other generations.

• Would you have predicted the drug crazed and free love generation of the 1960’s would be writing books like The Purpose Driven Life? 

• You would have if you knew the Missionary’s found themselves in mid-life as the “Decency” enforcers of the 1920’s.

• We can also predict changes that will occur through their life phases
  
  
  What are those life phases?
  
  
  
  
  •Phase of Life, a 22 year age bracket defined according to central social role.
  –Youth: (Age 0-21) Social role: growth (receiving nurture, acquiring values).
  –Rising Adulthood: (Age 22-43) Social role: vitality (serving institutions, testing values).
  –Midlife: (Age 44-65) Social role: power (managing institutions, applying values).
  –Elderhood: (Age 66-83) Social role: leadership (leading institutions, transferring values).
  –Late Elderhood: (Age 84+) Social role: dependence (receiving comfort from institutions, remembering values).
  •Today’s Boomers of Midlife are tomorrow’s Boomers of Elderhood, or… yesterdays Missionaries of Elderhood.  Predictable, you bet.
  
  
  A Fourth Turning has 4 parts

Catalyst

Event or series of events that start to change the mood of the Nation.

Regeneracy

An action plan that unifies and energizes civic life

Climax

An event that confirms the death of the old and acceptance of the new way.

Resolution

Determines the winners and loser, solidifies the new system.


GENERATIONAL SCIENCES

For an in depth presentation, contract Darryl Howard.

                                                        

Regions we serve: CANADA /USA/EUROPE/N.AFRICA

Canada:  Toronto, Ottawa, Montreal, Vancouver, Quebec, Edmonton, Montreal, Winnipeg, Victoria, New Brunswick, Edmonton, St. John's Halifax, Regina,  Manitoba

USA: New York, Washington DC, Texas,  California, Oregon, Utah, Florida