Montreal advertisign agencies in economic crisis

We just experienced a major crisis in the stock market crash of 2008
because it reached all parts of society. It is true that the financial crisis
particular. It has upset all the systems established at all levels of life. These
Repeated crises have led to what Lagadec called a "financial break":
"Financial logic speculative and tend to become decisive in
all economic sectors, supplant the old logic related to
production or even shopping ...
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 . We wanted to address the
problem in displaying the axis of crisis communication and advertising.
B. Problem
Crisis communication and Montreal advertising communication are two areas that
any dispute. It seemed appropriate to compare and analyze how
measuring advertising could be a tool for crisis communication. Indeed, we
believe that advertising, generally used to extol the
merits of a product or brand, may provide more value to the communicationcrisis.
We formulate our research question as follows: "Advertising is it a
relevant and effective way to end the crisis, especially during crisis
Financial? What are the specifics of advertising tool as a means of
Communication crisis? "

Montreal advertisign agencies in economic crisis

We will develop our thinking in three stages: Hypothesis: Advertising has a role to play in a crisis. For test this hypothesis, we confront our results with the conclusions
Sophie Giret
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Memorable CELSA, on the question of the use of advertising crisis.
Second assumption: the financial crisis is a place conducive to the use of advertising
crisis. We will apply the findings of the first part of the financial crisis
experienced in September 2008.
                                                         
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 LAGADEC Patrick Breaks creative organizational Editions, Paris, 2000, p.75
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 GIRET Sophie Crisis communication is the pub: advertising, between risk and opportunity, a unique response
a crisis situation, CELSA-University of Paris IV-Sorbonne, Paris, 2003. 7
Third hypothesis: the advertising crisis breaks with advertising is classic
features unique characteristics. We will establish the proper conditions emission
publicized crisis in the form, content, media and timing of
dissemination.
The interest of research is first to compare two practices rarely
associated. Very little literature has been devoted to this subject. Relevance
Advertising crisis has already been studied by Sophie Giret, we try to
compare the general conclusions it could draw to a particular situation to
About the financial crisis in 2008. We will focus our research particularly in
Belgian banks.
Whether the newspaper article, the book that explained the crisis in its
lines through the literature, the financial crisis has spilled
Much ink. However, none of these texts focuses on communication
advertising during this period. The particularity of this study lies in the application
advertising to a financial crisis. Being in the heart of the news, this crisis
is conducive to observation.

Continued