NEUROMARKETING EMOTIONOMICS: WINNING THE HEARTS AND MINDS OF THE PEOPLE

Neuromarketing is Psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical MARKETING,and ADVERTISING guidelines.

                        
      

THE EMOTIONAL ENGINE:

Psycho-graphic layer processing: consumers attitudinal and behavioral MORPHOGENESIS.
While traditional old marketing still busy selling, Neuromarketing concentrates on THE CORE ENGINE of the consumer's buying behavior.

           UNVEILING NEUROMARKETING POWER

           Download our COGNITIVE RESPONSE     
           MEASUREMENT SOLUTION

  
           OUR COGNITIVE SOLUTION
                 

STIMULATING CREATIVITY

Sale of ‘smoke & mirrors’ NO LONGER outsells substance. The future of marketing is about brand ethics and emotional connection with the respective generation. We call it the MARKETING with MEANING.

     WATCH THE NEW APPROACH        
     NEUROMARKETING VIDEO
     NEUROMARKETING INTRO
     NEUROMARKETING CINEMA
      WORLD 1ST NEUROMARKETING NETWORK

THE NEW CONSUMER: CHANGING THE OLD STATUS QUO

WATCH THIS AMAZING NEW CONSUMER VIDEO

            THE NEW CONSUMER

Welcome to the new socio-economic change and the new marketing's battle ground. The new socio-marketing objectives is to bring society and all its complications into the heart of the brand of the organization

BEHAVIORAL TARGETING (BT)
     
It's about identifying with precision the audience relevancy with predictive behavioral targeting methodology at the right time.
      

THE NEW EMOTIONAL CONSUMER:

        PSYCHOLOGY OF CONSUMER BEHAVIOR

        WHAT MAKES CONSUMERS TICK

 BRAND ENGAGEMENT    

       CREATING A VOICE FOR YOUR BRAND

       INTIMACY WITH THE BRAND

       THE 3 TYPES OF CONSUMERS

RECYCLING YOUR MARKETING STRATEGY    

Companies worldwide are begining to future-proof their strategic marketing innovation and decisions by understanding how today’s consumerlandscape is likely to change in the coming years.

         KNOW YOUR AUDIENCE  (K.E.E.)
   

  OUR COGNITIVE SOLUTION / PROCESS

GETTING  INTIMATE WITH OUR  CEREBRAL  SYSTEM

TAPPING INTO THE EMOTIONAL GOLD MINE

How to stimulate the Limbic system, the Prefrontal cortex and the Primitive brain to hit home run in sales.

While the appeal of “new” in advertising is hard-wired into our brains, brain scans also show that familiar brands cause higher levels of brain activation than unfamiliar ones.

A PICTURE IS WORTH A 1000 WORDS

Not any picture, Neuromarketing proved.
Do we actually understand why we say it.

     

            TAKE YOUR BRAIN TO THE GYM:
          Test your left brain-right brain conflict   

               OUR COGNITIVE SOLUTION

THE RIGHT PICTURE IS WORTH A BIGGER RETURN

When the EXACT neuro-imagery is used, neuromodulator is released during emotional arousal, plays a central role in the emotional regulation of the LTM (long term memory).

     NEURONAL COMPOSITE
     CEREBRAL SYSTEM VIDEO   
 
     WORLD 1ST NEUROMARKETING NETWORK
 

S O C I A L   M E D I A,  T H E  N E W   M E D I  A    R E V O L U T I O N

S.M.O. SOCIAL MEDIA OPTIMIZATION


                   

Today, social media has given consumers worldwide a loud speaker to voice their opinion on anything and everything such as: Facebook, MySpace, Digg , Twitter etc.

SMARTER MEDIA: MEDIA YOU CAN MEASURE

Discover where the big boys are spending their branding advertising dollars - link below.

      WATCH THIS UNIQUE S.M.O. VIDEO  

VALUABLE LINKS NOT TO MISS:

      TOTAL MEDIA TRANSPARENCY  
      SOCIAL MEDIA & POLITICAL MARKETING
      SOCIAL MEDIA CBC.CA
      THE BIG BOYS ONLINE SPENDING

  SOCIAL MEDIA REVOLUTION

SMARTER MARKETING: VIDEOS


        DIGITAL MARKETING BLITZ

        MARKETING PUPPET THEATER

       DIGITAL MEDIA REVOLUTION

       MEDIA REVOLUTON ROUND TABLE
             ( top digital gurus panalists:
               google, youtube, cicso...)

    

USABILITY - EYE TRACKING TECHNOLOGY

THE USER CENTRIC-APPROACH

            
The art of advertising and  digital branding: Emotional design is dramatically gaining mind share.

Humanizing the Web is brought to light by social and neuroscience and has quickly phased out the old mental models of branding, marketing and advertising.

Consumers no longer decide in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands.

     

          WATCH THIS USABILITY VIDEO

           EYE TRACKING TECHNOLOGY

T H E  N E W  M A R K E T I N G :  The future has gone social

PHASING OUT OLD AGE MARKETING

Traditional marketing and advertising are being turned on their heads, their nuclear bombs are being neutralized and gradually yielding the power to the new marketing missile:  the new science of MARKETING without MARKETING

THE FUTURE IS ABOUT PEOPLE

The future of marketing has gone social. We will no longer market to audiences or targets, engaging people in conversations and implicating them in the brand is the future of marketing.

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.
                                 Charles Darwin


       THE NEW B2B CUSTOMER CENTRICITY


Think of the success of the recycling 'blue box' it depicts how well-planned socialmarketing can influence the way people think and behave

         MARKETING PREDICTIONS 2009

      SOCIAL MARKETING KEY FACTS

      NEW CONSUMER

      WATCH THE FUTURIST PAT DIXSON
           UNIQUE VIDEO

       MORE OF PAT DIXON VIDEOS HERE

DISCOVER THE NEW COGNITIVE RESPONSE MEASUREMENT. C.R.M.

C.R.M. ADVERTISING _ COGNITIVE RESPONSE MEASUREMENT:

The NEW PARADIGM SHIFT RESHAPES advertising's early model  of A.I.D.A.

This revolutionary cognitive response-based CREATIVE principles had reshaped visual communication process to better serve the new RISING generation.

In today's visual pollution, understanding your audience and their cognitive response pattern also means understanding what simulates their attention to your advertising material and conditions their buying behaior

Today, neuroscience gave Neuromarketing a arsenal so that you can hit home run right the very first time and make your advertising dollars fertilize your bottom greener faster.

                    TEST YOUR AD

With the new COGNITIVE RESPONSE MEASUREMENT, we not only determine with accuracy the WHAT and WHY the consumer's brain lighs to a specific brand up but we can also propose the HOW that will laser hit your advertising cognitive response mark.
                                     
    OUR COGNITIVE ADVERTISING SOLUTION          
                     
         
      

C.R.M. LESS FREQUENT, MORE DECISIVE
            BETTER MEASURED

More frequent broadcast no longer means
response assurance, If your material lacks CRM, it will cost you more arms than ever imagined. Your PRINT advertising, RADIO SPOT, TV COMMERCIAL or your WEBSITE will undergo a cognitive response measurement audit and a cognitive tune up before publishing.

       C. R. M. ANALYSIS   (PDF)

T H E  A G E  O F  I M A G E   C O N S U M P T I O N

NEUROMARKETING: CONSUMING THE RETINAL IMAGERY

            NEURO-ADVERTISING
          ARTIFICIAL INTELLIGENCE

Neuro-advertising is a new discipline that
uses retinal imagery and neuro-imaging
techniques to envision the brain pleasure
zones activated by stimuli related branding, marketing and Web communication techniques.

The brand image must evoke the right   
EMOTION in the limbic system (emotional hemisphere) while respecting the rational aspect of the prefrontal cortex

             THE RETINAL IMAGERY  VIDEO   

      

          WATCH THIS UNIQUE LTM VIDEO
                    LTM: long term memory

STORE IT OR REJECT IT

In order for the LTM to store your image as credible, it must pass through an evaluation process via the retinal zone through both the limbic and the rational hemispheres.

The image is then reconstructed to form a
tri- dimentional conscious image. the HYPOCAMPUS (engine of the long term memory) stores the image as credible for future recall; however, It will reject it as non credible otherwise.

C O G N I T I V E ADVERTISING IN THE NEW PARADIGM__ THE NEW EMOTIONAL SENSE

THE NEW MODEL WITH MEANING

The advertising industry is shifting and the next 50 years will take a whole new face lift,
much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment.

KNOW YOUR AUDIENCE COGNITIVELY

Consumers are increasingly exercising control of how they view, interact with and filter branding and advertising in a multichannel world, as they continue to shift their attention away from linear TV and adopt ad-skipping, ad-sharing and ad-rating tools.

_We will see ‘neutral’ evaluation of all media formats. There is no primary role for linear TV any more._

Consumer Choice: Tired of intrusions, consumers exert more control over the brand they view and filter. Formats evolve to contextual advertising, interactive, permission-based and targeted messaging to retain attention.
        

WHAT'S COGNITIVE RESPONSE MEASUREMENT?

Cognitive  Response measurement  C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to advertising.

  COGNITIVE RESPONSE MEASUREMENT

       THE FUTURE OF THE MEDIA
       KNOW YOUR AUDIENCE       TRUST THE CONSUMER

Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising paradigm.

      OUR  COGNITIVE SOLUTION

B L U E  P R I N T  O F  __  C O G N I T I V E   B R A N D I N G  

BRAND & BRANDING: 2 different concepts:

The “ING” makes a big difference in the meaning.

A brand exists in your mind. It’s a collection of associations or feelings people have for a particular product, service, or an organization.
Branding is the tangible process of creating the signals that generate these associations.

ETHICAL BRANDING: INSPIRING CHANGE

Ethics is not definable, or implementable, because it is not conscious. It involves our logic and our feeling.

In the rising racket of global choice and brand competition, brands are the most effective way of cutting through the noise to reach people's hearts and minds.

      THE NEW CORPORATE BRANDING

THE COGNITIVE [ NEURO]  BRANDING

Brand cognitive structures is the mental representations of brands in the minds of
consumers. They pertain to the manner in which brand knowledge ...

      MORE ON COGNITIVE BRANDING HERE

    

 A TRUE PERSPECTIVE OF BRANDING
OF THE NEW ERA: see the link below

        BRANDING OF THE NEW ERA

       WATCH THE OBAMA BRAND

        BRANDING REDEFINED           

       PATRICK DIXON: VALUE-BASED   
                 BRANDING VIDEO

       LOGO DESIGN PORTFOLIO

 T R E N D S   2 0 0 9  A N D   B E Y O N D      




"The empires of the future are empires of the mind."             Winston Churchill

The dream of being able to peer into the functioning brain is finally here to stay.

BRANDING PREDICTION 2009

1. After suffering from decades of bad rap, branding in 2009 and onward, will shift from designing compelling promises to materializing them in a more authentic way.      

2.advertising and branding of future yield ownership to the consumer. The organization and the stake holders will play cooperative role in the success of the brand.

3. The brand process is shifting from the end to the beginning.

4. The brand scenarios is shifting from organization’s strengths to framing a vision of the relationship the organization aspires to have with its stake holders: THE CONSUMERS

             BRANDING FOR 2009

MARKETING PREDICTIONS  2009 & BEYOND

       WATCH NIELSON PREDICTION

       FUTURE TRENDS INSIGHTS
               
       SHIFTING VALUES

       CNN REPORT ON ADVERTISNG
 
       GREEN MARKETING