BUILDING RELATIONSHIPS NOT SELLING

We've invested over 19 Y in understanding comsumer bevavior evolution so we can craft a personalized strategy that fits perfectly into your audience LIFESTYLE so you can win their hearts and minds

YOUR SUCCESS TRULY MATTERS to us. EHITCS, TRANSPARENCY and TRUST
are the crest that represents who we are.

In a world of  advertising and marketing noise the only arsenal we know how to use in the front line is adding a genuine VALUE  to your SUCCESS SUSTAINABILITY

With advanced HEURISTIC / COGNITIVE communication skills in consumerism, behaviorsm, and predicive marketing skills we present transpatrent PRE-TESTED / MEASURED processes that gives you a panoramic view of consumer ENGAGEMENT LEVEL and brand design IMPACT PRIOR to any media release to the public.

RISK MASTERING PROCESS

B-TOONE is the only entity in Canada that offers  PRESTEST MEDIA.leavng our processes to SHADY CHANCE IS A GAME WE PREFER TO AVOID.

            DISCOVER MEDIA INTELLIGENCE

PRE-TESTED DESIGN SERVICES

Everything we create is PRE-TESTED. All our focus is invested in customer processes rather than the products. We believe knowing the audience at  deep level is what drives trust and loyalty.

Personalizing everything is PARAMOUNT. Our adbanced generational and neuromarketing skills gives you a powerful arsenal   and help only NOT ONLY to acquire new clients but to build SUSTANABLE  relationships with them . DISCOVER OUR PROCESS, MEASURE THE IMPACT PRIOR TO MEDIA RELASE .

TRUST AND LONGEVITY IS ALL WHAT WE'RE SELLING

To be trusted is the greatest AWARD we can ever earn. For years we've polished the crest of  credibility and ethics to weave relationships of durability; the very fabric your business is made of.

SOME OF OUR CLIENTS

BBC
a U.S. state Government agency
Nacara Cosmetics

N.R.J (Environnement Montréal)

CMEB (Centre médecine esthétique Boucherville)

Ferrari

Mercedes Benz

Sobeys
Philips

                                    ETC.

A MEASURABLE PEACE OF MIND

We leave nothing to SHADY CHANCE. We can now assess and MEASURE the IMPACT of your campaign before a DIME is invested.

In today's business post-apocalypse, Give your company the peace of mind of measurability.    BE WELL INFORMED, BEFORE YOU INVEST

INTRODUCING COGNITIVE ADVERTISING:

WE PIONEERD ADVANCED COMMUNICATION AND REFRAMED CONSUMERS PERSPECTIVES.

At B-TO-ONE we employ NEW cognitive rapport process style (sill unknown to many ad agencies that unlock consumers perception and decodes their deep DNA MOTIVATORS to give the MAXIMUM impact

of your advertising campaign.

        TAKE A LOOK  AT THIS EXAMPLE

       SEE YOUR AD THRU THEIR HEART

DE-STANDERDIZING THE STANDARDS

Advertising is to stand out among the clutter, enter the consumer’s mind and somewhere trigger it. ONLY with COGNITIVE ADVERTISING can you penetrate deep inside the consumer's SUBCONSCIOUS MIND to extract the IMPLICIT, THE PERCEPTION AND THE
6 STIMULI that condition the buying behavior.

LEAVE NOT YOUR AD DESIGN TO SHADY CHANCE:

PRE-TEST YOUR AD CAMPAIGN prior to PUBLISHING AD DESIGN PRE-TESTING is a UNIQUE service offered only by B-TO-ONE to its clients. Not available anyhwere in Canada.                  
                               

TEMPERING THE EUPHORIA OF CREATIVE AWARDS

IT'S NOT CREATIVE IF IT DOESN'T SELL:

We do not design your ads to win personal awards but focus on: winning you a MORE WORTHY AWARD:CONSUMER'S TRUST
      
To elicit a sustainable success. The process calls for a high amount of intuition, lateral thinking and a
complete out-of-the-box act.

MINIMIZE YOUR RISKS, DISCOVER MEASURABLE ADVERTIISNG

NEUROMARKETING EMOTIONOMICS: WINNING THE HEARTS AND MINDS OF THE PEOPLE

Neuromarketing is Psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical MARKETING,and ADVERTISING guidelines.

NEUROMARKETING: THEORY BACKED BY THE EMPIRICAL PROCESS                 
      

HACK INTO THE EMOTIONAL ENGINE:

Psycho-graphic layer processing: consumers attitudinal and behavioral MORPHOGENESIS.
While traditional old marketing still busy selling, Neuromarketing concentrates on THE CORE ENGINE of marketing and consumer's behavior

    MOST RECENT CLIENTS:

-  BBC TELEVISION NETWORK

-  A US STATE GOVERNMENT AGENCY
-  NACARA COSMETICS

     EXPLORE OUR NEUROMARKETING ARTICLES
     OUR NEUROMARKETING SOLUTIONS
                 
                               

GENERATIONAL SCIENCES AT THE HEART OF NEUROMARKETING

The future of  Marketing is about emotional match-making. the future of  brand is about GENERATIONAL MATCH-MAKING before emotional analysis. We can't know someone's emotional DNA without knowing which generation they belong to

     WATCH THE NEW APPROACH        
     NEUROMARKETING VIDEO
     NEUROMARKETING INTRO
     NEUROMARKETING CINEMA

1-TO-1 MARKETING IS THE NEW
B2B MARKETING

In today’s global marketplace, it's about building personalized relationships that nurture your business sutainability effectively.

It takes highly trained professionals who understand the complexities of critical business marketing curbes and trends to better navigate your brand value development, persuasive advertising. principles and relevancy to sustain the unfoeseen economic turbulances.

DISCOVER  PREDICITVE MARKETING
                        
      

B2B MARKETING AND MODERN CONSUMERISM:

We understand business from both sides of the fence. We start with your company's fundamental business objectives and align your business marketing astrategies to support these.

B2B MARKETING: NEW ALTITUDES UP AHEAD

At B-TO-ONE  We don't believe that  selling is what business marketing in the new paradign is about, but creating enduring relationahips with your clients is what leads to TIMELESS SUSTAINABILITY

Modern Consumers find hard marketers out of order
and are holding them in comtempt.

STIMULATING B2B MARKETING SUSTAINABILITY

The Future of business marketing REALM presents new views and major shifts are occurring at the intersection of consumers, marketing noise

As consumers, today, we have reached a towering temperature that caused us to develop a major short
fuse in our brain for today’s demeaning b2b marketing and advertising recipes, Although these modules can
only detect limited neuro feedback but it cannot help us unveil the fundamental problem between a
consumer and the brand.     Commuicate let us help

WE GIVE HOMELESS BRANDS NEW LEADERSHIP IDENTITIES

  
GIVE YOUR BRAND VALUE & MEANINGFULNES TO ACHIEVE THEIR LOYALISM

EXPLORE IN DEPTH OUR BRANDING METHODS AND STICKNESS STRATEGY HERE:

     Brand longevity experiential strategy

    See you BRAND through the customer’s
         perspective

    OUR NEUROMARKETING BLOGS

EVOLVING IN THE PARADIGM is having deeper insights so you can develop the right ingredients to TIMELESS SUSTAINABILITY

There are three critical ingredients you need if you want to ensure a new positioning or 'core offer' your company adopts is the right one...

  knowing what your market wants,

  knowing what your competitors are
   offering

  knowing what your AUDIENCE intrinsic
  strengths are.

  Developing a winning formula.

                        
      

BUSINESS MARKETING INSIGHTS

The business marketing and media ecosystem has arrived at an evolutionary threshold. Old structures
and ways of working persist but are fundamentally challenged by newer, more dynamic, more in-
novative alternatives.

Numerous developments have brought the industry to this transition point.

Consumers have more control and choice. Their advertising media usage has fragmented. Many more adver-
tising platforms exist. And marketers are insisting on greater precision in targeting and accounting
for their ad spend.

VANITY OR  SUCCESS

At B-TO-ONE, we believe in transparancy, relevance, and accountability. We burry vanity and bring into focus the priorities, capabilities, and partnerships

Adaptation and Collaboration: forging tighter relationships with the people (people, no target audience)  This imperative Beyond defensive maneuvering, forward- thinking by turning consumers into “prosumers.” Recognizing the power consumers hold, We have gone to great lengths to understand and connect you with them efffectively.

OVER 19Y INVESTED IN MASTERING CONSMERISM & BEHAVIORISM

CREATING  THE EMOTIONAL  LINK :

  WATCH THIS TRENDS PRESENTATION

Today, emotions are running high past the orange level sounding alarms at every level of our communication causing the TRUST LEVEL to drop to its highest level 78%, 8% higher than FORBES previously reported in 2008

Click the link below to explore in depth how emotion is becoming the center focus in the new advertising and marketing ERA

       CUSTOMER-CENTRIC STRATEGY

CUSTOMER CENTRICITY ALWAYS AT THE HEART OF OUR PROCESS

After all is said and done, marketing in nothing but a MINDSET: The rise of the NEW consumer and the falling of everything else.  And the only barriers to any success: is the “PUSH” mentality.

CLICK THE LINK BELOW TO EXPLORE IN DEPTH THE NEW PULL STRATEGY

          NEW CUSTOMER-PULL STRATEGY

THE NEW CONSUMER: CHANGING THE OLD STATUS QUO

WATCH THIS AMAZING NEW CONSUMER VIDEO

            THE NEW CONSUMER

Welcome to the new socio-economic change and the new marketing's battle ground. The new socio-marketing objectives is to bring society and all its complications into the heart of the brand of the organization

BEHAVIORAL TARGETING (BT)
     
It's about identifying with precision the audience relevancy with predictive behavioral targeting methodology at the right time.
      

THE NEW EMOTIONAL CONSUMER:

        PSYCHOLOGY OF CONSUMER BEHAVIOR

        WHAT MAKES CONSUMERS TICK

 BRAND ENGAGEMENT    

       CREATING A VOICE FOR YOUR BRAND

       INTIMACY WITH THE BRAND

       THE 3 TYPES OF CONSUMERS

RECYCLING YOUR MARKETING STRATEGY    

Companies worldwide are begining to future-proof their strategic marketing innovation and decisions by understanding how today’s consumer landscape is likely to change in the coming years.

         KNOW YOUR AUDIENCE  (K.E.E.)
   

  OUR COGNITIVE SOLUTION / PROCESS

MEDIA DESIGN  PRE-TESTING:  THE  REVOLUTIONARY CONSUMER  ENGAGEMENT REALITY

   MINIMIZE YOUR RISK, AVOID THE PITFALL

MEDIA PRE-TESTING :  THE NEW MARKETING ADVERTISING REALITY NOT A FICTION

No longer do we launch and measure, today, everything is pre-tested, and measured for cusotmer OPTIMUM engagement and MEDIA  impact. PRIOR TO LAUNCH

MASTERING THE RISKS AHEAD

In the new marketing paradigm, we no longer leave our design and marketing processes to SHADY CHANCE.

    A NEW REALITY IS EMERGING, WATCH THE          
                 PRETESTING PROCESS

         MEDIA PRETESTING PRESENTATION 

Click the link below to explore the NEW BRAND
PRE-TESTING PROCESS USED BY B-TO-ONE

     CONSUMER ENGAGEMENT PRE-TESTING
        PROCESS

PRE-TEST : THE NEW MEDIA DESIGN REALITY

B-TO-ONE is the only PRE-TEST LAB in Canada
that uses this process to give its customers pre-measured user engagement and impact analysis
PRIOR  to launching a PRINT AD CAMPAIGN, WEBSITE, PACKAGING DESIGN, RADIO AD.

Can you afford to leave your MEDIA DESIGN to SHADY CHANCE?

Call to inquire about our Media pretest process

and  AVOID THE PITFALL

GETTING  INTIMATE WITH OUR  CEREBRAL  SYSTEM

TAPPING INTO THE EMOTIONAL GOLD MINE

How to stimulate the Limbic system, the Prefrontal cortex and the Primitive brain to hit home run in sales.

While the appeal of “new” in advertising is hard-wired into our brains, brain scans also show that familiar brands cause higher levels of brain activation than unfamiliar ones.

A PICTURE IS WORTH A 1000 WORDS

Not any picture, Neuromarketing proved.
Do we actually understand why we say it.

     

            TAKE YOUR BRAIN TO THE GYM:
          Test your left brain-right brain conflict   

               OUR COGNITIVE SOLUTION

THE RIGHT PICTURE IS WORTH A BIGGER RETURN

When the EXACT neuro-imagery is used, neuromodulator is released during emotional arousal, plays a central role in the emotional regulation of the LTM (long term memory).

     NEURONAL COMPOSITE
     CEREBRAL SYSTEM VIDEO   
 
     WORLD 1ST NEUROMARKETING NETWORK
 

OUR VALUES

• Making a genuine difference through "doing" • Delivering high quality and 100% referenceability
• Maintaining intimacy, integrity, accountability and flexibility in all of our relationships
• Truly partnering with YOU: being on your side during our business coaching

NO COMMITMENT NO GAIN

We are committed to working with growth-oriented clients who understand the value of honest self-assessment and well- planned change.

AT B-TO-ONE, our focus is to help our clients
achieve success within this dynamic environment by assessing your firm’s current state, recommending ways to capitalize on the opportunities and mitigate weaknesses, business coaching your team in all areas of marketing, advertising and creative department, and adding us as your team-mates " who understand your business or practice whenever you need to expand your resources.

Some of the BENEFITS of working with us include:

• Access to our expertise and knowledge without the cost of additional employees
• The reassurance that you've selected a team committed to make a difference for you

• Our ability to quickly identify and/or restore your competitive advantage and differentiators
• Our holistic approach designed to take your practice or organization to the next level, accelerate your profit, and grow your team.
• Enhanced peace of mind when we help you identify and eliminate unity issues, unnecessary risk factors or leadership burdens
• A tailored program, designed to meet your unique objectives

• Gaining an increased sense of clarity, team, and focus that ultimately results in realizing your advertising objectives

CONTACT US TO FND OUT MORE ...

S O C I A L   M E D I A,  T H E  N E W   M E D I  A    R E V O L U T I O N

S.M.O. SOCIAL MEDIA OPTIMIZATION


                   

Today, social media has given consumers worldwide a loud speaker to voice their opinion on anything and everything such as: Facebook, MySpace, Digg , Twitter etc.

SMARTER MEDIA: MEDIA YOU CAN MEASURE

Discover where the big boys are spending their branding advertising dollars - link below.

      WATCH THIS UNIQUE S.M.O. VIDEO  

VALUABLE LINKS NOT TO MISS:

      TOTAL MEDIA TRANSPARENCY  
      SOCIAL MEDIA & POLITICAL MARKETING
      SOCIAL MEDIA CBC.CA
      THE BIG BOYS ONLINE SPENDING

  SOCIAL MEDIA REVOLUTION

SMARTER MARKETING: VIDEOS


        DIGITAL MARKETING BLITZ

        MARKETING PUPPET THEATER

       DIGITAL MEDIA REVOLUTION

       MEDIA REVOLUTON ROUND TABLE
             ( top digital gurus panalists:
               google, youtube, cicso...)

    

USABILITY - EYE TRACKING TECHNOLOGY

THE USER CENTRIC-APPROACH

            
The art of advertising and  digital branding: Emotional design is dramatically gaining mind share.

Humanizing the Web is brought to light by social and neuroscience neuromarketing and has quickly phased out the old mental models of branding, marketing and advertising.

Consumers no longer decide in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands.

     

          WATCH THIS USABILITY VIDEO

           EYE TRACKING TECHNOLOGY

PERSONALIZE YOUR MARKETING MESSAGE  GIVE YOUR BRAND A NEW SOCIAL MEANING

GIVING YOUR MARKETING MESSAGE A NEW PEROSNALIZED MEANING

Traditional marketing and advertising are being turned on their heads, their nuclear bombs are being neutralized and gradually yielding the power to the new marketing missile:  the new science of marketing with meaning MARKETING without MARKETING

THE FUTURE IS ABOUT GENERATIONS NOT TARGETS

The future of marketing is being personalized as we speak . We will no longer market to audiences or targets, engaging people in conversations and implicating them in the brand is the future of marketing.

DEMOGRAPHICS ARE OUT BEHAVIOR IS IN

        DISCOVER GENERATIONAL
             MARKETING / TRENDS

Click the link to explore the highlights of the new generational marketing ERA

      DISCOVER GENERATIONAL
           MARKETING ERA:

       MARKETING WITH MEANING
       WATCH THE FUTURIST PAT DIXSON
            UNIQUE VIDEO

Today, Generational marketiing OUT PERFORMES  any other marketing rackets. We no longer depend on numbers. We apply our behavioral know-how to match and personalize your brand and brand  message with the respective generation making them more indentifiable..

       
       GENERATIONAL BEHAVIOR VIDEO

       MILLENNIALS GENERATION

     MORE VIDEOS ON GENERATIONS HERE

DISCOVER THE NEW COGNITIVE RESPONSE MEASUREMENT. C.R.M.

C.R.M. ADVERTISING _ COGNITIVE RESPONSE MEASUREMENT:

The NEW PARADIGM SHIFT RESHAPES advertising's early model  of A.I.D.A.

This revolutionary cognitive response-based CREATIVE principles had reshaped visual communication process to better serve the new RISING generation.

In today's visual pollution, understanding your audience and their cognitive response pattern also means understanding what simulates their attention to your advertising material and conditions their buying behaior

Today, neuroscience gave Neuromarketing a arsenal so that you can hit home run right the very first time and make your advertising dollars fertilize your bottom greener faster.

                    TEST YOUR AD

With the new COGNITIVE RESPONSE MEASUREMENT, we not only determine with accuracy the WHAT and WHY the consumer's brain lighs to a specific brand up but we can also propose the HOW that will laser hit your advertising cognitive response mark.
                                     
    OUR COGNITIVE ADVERTISING SOLUTION          
                     
         
      

C.R.M. LESS FREQUENT, MORE DECISIVE
            BETTER MEASURED

More frequent broadcast no longer means
response assurance, If your material lacks CRM, it will cost you more arms than ever imagined. Your PRINT advertising, RADIO SPOT, TV COMMERCIAL or your WEBSITE will undergo a cognitive response measurement audit and a cognitive tune up before publishing.

       C. R. M. ANALYSIS   (PDF)

M I N I M I Z E  Y O U R  R I S K    PRE-TEST BEFORE YOU LAUNCH YOUR WEBSITE

231M Websites worlwide, FEWER than 15,000 passed the USER ENGAGEMENT and

PERFORMANCE METRIC TEST

             MINIMIZE YOUR RISK
               PRETEST- YOUR WEBSITE

               WATCH THE PRESENTATION

    WEB DESIGN TESTING PRESENTATION

It’s a well known truism that If your design ignores THE CUSTOMER, the CUSTOMER ignores creative your Web design.

Customer says: How do you expect to EXTRACT my money when you FAILED to  ATTRACT my attention?

OUR CUSTOMER-CENTIRC PROCESS

Our strategic website design considers these principles and ensures you have a website based on facts gained from how your audience look at your web pages.

This takes the guess work or “smoke and mirrors” out of your design process. Creating a visual story or a thousand stories - that's the main objective of strategic Web design.

               OUR WEB PORTFOLIO                   
                   OUR PORTFOLIO ON FLICKR

RESEARCHED,  PRETESTED & MEASURED WEB DESIGN PROCESS PRIOR TO LAUNCH

Your Website success means everything to us. It is our reputation that is also at risk.

We don't design Websites but a sustanable solutions motivated by results and driven by a measured and a PRE-TESTED process.

Please explore this comprehensive link to learn more about the process.

         USER-CENTRICITY PROCESS  

T H E  A G E  O F  I M A G E   C O N S U M P T I O N

NEUROMARKETING: CONSUMING THE RETINAL IMAGERY

            NEURO-ADVERTISING
          ARTIFICIAL INTELLIGENCE

Neuro-advertising is a new discipline that
uses retinal imagery and neuro-imaging
techniques to envision the brain pleasure
zones activated by stimuli related branding, marketing and Web communication techniques.

The brand image must evoke the right   
EMOTION in the limbic system (emotional hemisphere) while respecting the rational aspect of the prefrontal cortex

             THE RETINAL IMAGERY  VIDEO   

      

          WATCH THIS UNIQUE LTM VIDEO
                    LTM: long term memory

STORE IT OR REJECT IT

In order for the LTM to store your image as credible, it must pass through an evaluation process via the retinal zone through both the limbic and the rational hemispheres.

The image is then reconstructed to form a
tri- dimentional conscious image. the HYPOCAMPUS (engine of the long term memory) stores the image as credible for future recall; however, It will reject it as non credible otherwise.

C O G N I T I V E ADVERTISING IN THE NEW PARADIGM__ THE NEW EMOTIONAL SENSE

THE NEW MODEL WITH MEANING

The advertising industry is shifting and the next 50 years will take a whole new face lift,
much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment.

KNOW YOUR AUDIENCE COGNITIVELY

Consumers are increasingly exercising control of how they view, interact with and filter branding and advertising in a multichannel world, as they continue to shift their attention away from linear TV and adopt ad-skipping, ad-sharing and ad-rating tools.

_We will see ‘neutral’ evaluation of all media formats. There is no primary role for linear TV any more._

Consumer Choice: Tired of intrusions, consumers exert more control over the brand they view and filter. Formats evolve to contextual advertising, interactive, permission-based and targeted messaging to retain attention.
        

WHAT'S COGNITIVE RESPONSE MEASUREMENT?

Cognitive  Response measurement  C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to advertising.

  COGNITIVE RESPONSE MEASUREMENT

       THE FUTURE OF THE MEDIA
       KNOW YOUR AUDIENCE       TRUST THE CONSUMER

Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising paradigm.

      OUR  COGNITIVE SOLUTION

PREDICTING TRENDS AND  PLANNING  AHEAD

  WATCH THIS PRESENTATION

With Generational / Predicitve marketing know-how, we anticipate the new market/cosnumer

behavioral trends, adjust  and adapt our strategties to be bexome better responsives to
changes.

OBJECTIVES:

• 1- Discovering new customers
  2- segments;Detecting deadbeat
  3- customers;Estimating customers economic 4- value;Profiling customers through product
  5- usage;Improving customer satisfaction;
  6- Identifying clients at risk of infidelity;
  7- Evaluating marketing effectiveness;
  8- Testing reaction to new products or new services  Etc.

• Benefits of predictive marketing
  
  1- A more accurate targeting and clients identification;
  2- Offers and messages in line with the products already owned or purchased;
  3- highly customized profiling (relational) programs;
  4- Automation and engagement campaigns according to customer’s pattern;
  5- Communication via most appropriate contact channels;
  6- Marketing budgets (ROI) optimization performance

             BRANDING FOR 2010

    MORE ON PREDICTIVE MARKETING

MARKETING PREDICTIONS  2009 & BEYOND

       WATCH NIELSON PREDICTION

       FUTURE TRENDS INSIGHTS
               
       SHIFTING VALUES

       CNN REPORT ON ADVERTISNG
 
       GREEN MARKETING