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Business marketing coaching
Neuromarketing Canada
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Business coaching Montreal
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Business marketing coach Montreal
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Advertising agency Montreal
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CREATIVE DIRECTOR
Neuromarketing strategy Vancouver Toronto
Montreal B2B marketing
Montreal advertising agencies
Business to Business marketing Montreal
advertising media evaluation Montreal
Le neuromarketing Vancouver Montréal

 

 

 

 

OVER 19 Y INVESTED IN CONSUMERISM & BRAND LOYALISM



 

BUILDING RELATIONSHIPS NOT SELLING

 

We've invested over 19 Y in understanding comsumer bevavior evolution so we can craft a personalized strategy that fits perfectly into your audience LIFESTYLE so you can win their hearts and minds

 

YOUR SUCCESS TRULY MATTERS to us. EHITCS, TRANSPARENCY and TRUST
are the crest that represents who we are.

 

In a world of  advertising and marketing noise the only arsenal we know how to use in the front line is adding a genuine VALUE  to your SUCCESS SUSTAINABILITY

 


 




With advanced HEURISTIC / COGNITIVE communication skills in consumerism, behaviorsm, and predicive marketing skills we present transpatrent PRE-TESTED / MEASURED processes that gives you a panoramic view of consumer ENGAGEMENT LEVEL and brand design IMPACT PRIOR to any media release to the public.

 

RISK MASTERING PROCESS

 

B-TOONE is the only entity in Canada that offers  PRESTEST MEDIA.leavng our processes to SHADY CHANCE IS A GAME WE PREFER TO AVOID.


       media intelligence     DISCOVER MEDIA INTELLIGENCE

 

 

 

 

 

 

 





PRE-TESTED DESIGN SERVICES


Everything we create is PRE-TESTED. All our focus is invested in customer processes rather than the products. We believe knowing the audience at  deep level is what drives trust and loyalty.

 

Personalizing everything is PARAMOUNT. Our adbanced generational and neuromarketing skills gives you a powerful arsenal   and help only NOT ONLY to acquire new clients but to build SUSTANABLE  relationships with them . DISCOVER OUR PROCESS, MEASURE THE IMPACT PRIOR TO MEDIA RELASE .

  
  

      

 

 

 



 

 

 

 

TRUST AND LONGEVITY IS ALL WHAT WE'RE SELLING

 

To be trusted is the greatest AWARD we can ever earn. For years we've polished the crest of  credibility and ethics to weave relationships of durability; the very fabric your business is made of.

 

 

 

 


 

 

                               

 

SOME OF OUR CLIENTS

 

BBC
a U.S. state Government agency
Nacara Cosmetics

N.R.J (Environnement Montréal)

CMEB (Centre médecine esthétique Boucherville)

Ferrari

Mercedes Benz

Sobeys
Philips

                                    ETC.

 


 

 




 

 

 

 

A MEASURABLE PEACE OF MIND

 

We leave nothing to SHADY CHANCE. We can now assess and MEASURE the IMPACT of your campaign before a DIME is invested.

 

In today's business post-apocalypse, Give your company the peace of mind of measurability.  neuromarketing blogs  BE WELL INFORMED, BEFORE YOU INVEST

 

 

           

 

 

 

ADVANCED ADVERTISING OF TH 21st CENTURY: Mirroring and Matching to Build Rapport



INTRODUCING COGNITIVE ADVERTISING:


WE PIONEERD ADVANCED COMMUNICATION AND REFRAMED CONSUMERS PERSPECTIVES.

 

At B-TO-ONE we employ NEW cognitive rapport process style (sill unknown to many ad agencies that unlock consumers perception and decodes their deep DNA MOTIVATORS to give the MAXIMUM impact

of your advertising campaign.

 

     EMOTIONAL ADVERTISING   TAKE A LOOK  AT THIS EXAMPLE

     EMOTIONAL ADVERTISING  SEE YOUR AD THRU THEIR HEART

 


 

 

DE-STANDERDIZING THE STANDARDS

 

Advertising is to stand out among the clutter, enter the consumer’s mind and somewhere trigger it. ONLY with COGNITIVE ADVERTISING can you penetrate deep inside the consumer's SUBCONSCIOUS MIND to extract the IMPLICIT, THE PERCEPTION AND THE
6 STIMULI that condition the buying behavior.


LEAVE NOT YOUR AD DESIGN TO SHADY CHANCE:

 

PRE-TEST YOUR AD CAMPAIGN prior to PUBLISHING AD DESIGN PRE-TESTING is a UNIQUE service offered only by B-TO-ONE to its clients. Not available anyhwere in Canada.                  
                               

 

 

 

 

 

 

 





TEMPERING THE EUPHORIA OF CREATIVE AWARDS

IT'S NOT CREATIVE IF IT DOESN'T SELL:

 

We do not design your ads to win personal awards but focus on: winning you a MORE WORTHY AWARD:CONSUMER'S TRUST
      
To elicit a sustainable success. The process calls for a high amount of intuition, lateral thinking and a
complete out-of-the-box act.

 

MINIMIZE YOUR RISKS, DISCOVER MEASURABLE ADVERTIISNG

 

 

 

LEADING NEUROMARKETING ERA IN CANADA  since 2000 - THE WHY BACKED BY THE HOW



 

NEUROMARKETING EMOTIONOMICS: WINNING THE HEARTS AND MINDS OF THE PEOPLE

Neuromarketing is Psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical MARKETING,and ADVERTISING guidelines.

NEUROMARKETING:
THEORY BACKED BY THE EMPIRICAL PROCESS                 
      

Theory (THE WHY) backed by the empirical process (THE HOW) makes B-TO-ONE  a two in logocal brand solution.
 




HACK INTO THE EMOTIONAL ENGINE:

Psycho-graphic layer processing: consumers attitudinal and behavioral MORPHOGENESIS.
While traditional old marketing still busy selling, Neuromarketing concentrates on THE CORE ENGINE of marketing and consumer's behavior

 

    MOST RECENT CLIENTS:

-  BBC TELEVISION NETWORK

-  A US STATE GOVERNMENT AGENCY
-  NACARA COSMETICS

 

  agence de publicité Montréal   EXPLORE OUR NEUROMARKETING ARTICLES
  agence de publicité Montréal   OUR NEUROMARKETING SOLUTIONS
                 
                               

 

 

 

 

 

 

 





GENERATIONAL SCIENCES AT THE HEART OF NEUROMARKETING


The future of  Marketing is about emotional match-making. the future of  brand is about GENERATIONAL MATCH-MAKING before emotional analysis. We can't know someone's emotional DNA without knowing which generation they belong to

  Neuromarketing Washington DC   WATCH THE NEW APPROACH        
  Neuromarketing California   NEUROMARKETING VIDEO
  Neuromarketing New York   NEUROMARKETING INTRO
  Neuromarketing New York   NEUROMARKETING CINEMA

  
  

      

 

 

 

HELPING YOU BUILD B2B MARKETING SUSTAINABILE RELATIONSHIPS NOT SELLING


 

1-TO-1 MARKETING IS THE NEW
B2B MARKETING


In today’s global marketplace, it's about building personalized relationships that nurture your business sutainability effectively.

It takes highly trained professionals who understand the complexities of critical business marketing curbes and trends to better navigate your brand value development, persuasive advertising. principles and relevancy to sustain the unfoeseen economic turbulances.


ADVERTISING MONTREAL CUSTOMER STRATEGY DISCOVER  PREDICITVE MARKETING
                        
      


 




B2B MARKETING AND MODERN CONSUMERISM:

We understand business from both sides of the fence. We start with your company's fundamental business objectives and align your business marketing astrategies to support these.

 

B2B MARKETING: NEW ALTITUDES UP AHEAD

 

At B-TO-ONE  We don't believe that  selling is what business marketing in the new paradign is about, but creating enduring relationahips with your clients is what leads to TIMELESS SUSTAINABILITY

 

Modern Consumers find hard marketers out of order
and are holding them in comtempt.

 

 

 

 

 

 

 





STIMULATING B2B MARKETING SUSTAINABILITY


The Future of business marketing REALM presents new views and major shifts are occurring at the intersection of consumers, marketing noise

As consumers, today, we have reached a towering temperature that caused us to develop a major short
fuse in our brain for today’s demeaning b2b marketing and advertising recipes, Although these modules can
only detect limited neuro feedback but it cannot help us unveil the fundamental problem between a
consumer and the brand
.   contact  Commuicate let us help

      

 

 

 

 

 

WE GIVE HOMELESS BRANDS NEW LEADERSHIP IDENTITIES

 

 

 

GIVE YOUR BRAND A NEW YOUTH AND SOCIAL INTELLIGENCE WITH:

1-
Customer-centricity: the brand is not yours, it belongs to the public

2- Wholesomeness: beauty is a skin deep, brand is not about looks but CHARACTER

3- TRUTH and UNIQUENESS: I want to be your forever

4- Ownability: brand must grow out of the reason-for-being

5- Has an L.T.M.  magnetic filed built-into

6- Essence of the brand compounds interest in the mind of the consumer

7- Objective: Relationship, till death do us part: It is about the incremental long term effect

Etc.





 




  
GIVE YOUR BRAND VALUE & MEANINGFULNES TO ACHIEVE THEIR LOYALISM

 

EXPLORE OUR BLOG LITTERATURES below about

brand longevity and loyalism

 

branding Montreal BRAND LOVE CHEMISTRY

branding Montreal YOUR BRAND THROUGH THEIR PERSPECTIVE

branding Montreal BRAIN BRANDING THE STUMIL OF I DO

 

 

 

COMMUNICATE AND LET US GIVE YOUR BRAND
THE LEADERSHIP IT DESERVES

 




 

 

 

 

 

 

 





 

 

EXPLORE IN DEPTH OUR BRANDING METHODS AND STICKNESS STRATEGY HERE:

 

  branding Montreal   Brand longevity experiential strategy

  branding Montreal  See you BRAND through the customer’s
         perspective


  branding Montreal  OUR NEUROMARKETING BLOGS

 

 

 

INTELLIGENT BUSINESS MARKETING EYE


 

EVOLVING IN THE PARADIGM is having deeper insights so you can develop the right ingredients to TIMELESS SUSTAINABILITY


There are three critical ingredients you need if you want to ensure a new positioning or 'core offer' your company adopts is the right one...

 

Corporate branding Toronto  knowing what your market wants,

Corporate branding Toronto  knowing what your competitors are
   offering

Corporate branding Toronto  knowing what your AUDIENCE intrinsic
  strengths are.

Corporate branding Toronto  Developing a winning formula.

                        
      


 



BUSINESS MARKETING INSIGHTS

 

The business marketing and media ecosystem has arrived at an evolutionary threshold. Old structures
and ways of working persist but are fundamentally challenged by newer, more dynamic, more in-
novative alternatives.

 

Numerous developments have brought the industry to this transition point.


Consumers have more control and choice. Their advertising media usage has fragmented. Many more adver-
tising platforms exist. And marketers are insisting on greater precision in targeting and accounting
for their ad spend.

 

 

 

 

 

 

 





VANITY OR  SUCCESS


At B-TO-ONE, we believe in transparancy, relevance, and accountability. We burry vanity and bring into focus the priorities, capabilities, and partnerships

 

Adaptation and Collaboration: forging tighter relationships with the people (people, no target audience)  This imperative Beyond defensive maneuvering, forward- thinking by turning consumers into “prosumers.” Recognizing the power consumers hold, We have gone to great lengths to understand and connect you with them efffectively.

 

 

 

 

 

OVER 19Y INVESTED IN MASTERING CONSMERISM & BEHAVIORISM




WITH OUR COGNITIVE SKILLS WE CONVERT CONSUMERS INTO BRAND LOYALISTS


CONSUMER TRUST    WATCH TODAY' S AGENCY-
         CUSTOMER  REALITY... NOT FICTION


With EVOLUTIONARY Manifesto & eye-opening insights, helped small, medium, some of the world most renowned organizations & political agencies formulate forward-thinking processes that enabled them to charter deep inside the CONSUMER's DNA to decrypt & match its genetic behavioral fingerprints to earn TRUST & PROFIT from their LIFE-CYCLE

  CUSTOMER CENTRIC ADVERTISING  CONSUMERS INTO THE FUTURE
      
 





CREATING  THE EMOTIONAL  LINK :

CUSTOMER CENTRIC ADVERTISING  WATCH THIS TRENDS PRESENTATION

 

Today, emotions are running high past the orange level sounding alarms at every level of our communication causing the TRUST LEVEL to drop to its highest level 78%, 8% higher than FORBES previously reported in 2008

 

Click the link below to explore in depth how emotion is becoming the center focus in the new advertising and marketing ERA

 

   CUSTOMER CENTRIC ADVERTISING    CUSTOMER-CENTRIC STRATEGY

 

 

 

 

 

 



 

 

 






CUSTOMER CENTRICITY ALWAYS AT THE HEART OF OUR PROCESS

 

After all is said and done, marketing in nothing but a MINDSET: The rise of the NEW consumer and the falling of everything else.  And the only barriers to any success: is the “PUSH” mentality.

    

CLICK THE LINK BELOW TO EXPLORE IN DEPTH THE NEW PULL STRATEGY

      ADVERTISING MONTREAL CUSTOMER STRATEGY    NEW CUSTOMER-PULL STRATEGY

 

 

 

 

 

THE NEW CONSUMER: CHANGING THE OLD STATUS QUO




WATCH THIS AMAZING NEW CONSUMER VIDEO


         advertising agencies Montreal   THE NEW CONSUMER

Welcome to the new socio-economic change and the new marketing's battle ground. The new socio-marketing objectives is to bring society and all its complications into the heart of the brand of the organization

BEHAVIORAL TARGETING (BT)

     
It's about identifying with precision the audience relevancy with predictive behavioral targeting methodology at the right time.
      

 





THE NEW EMOTIONAL CONSUMER:

     advertising agencies Montreal   PSYCHOLOGY OF CONSUMER BEHAVIOR

     agence de publicité Montréal   WHAT MAKES CONSUMERS TICK

 BRAND ENGAGEMENT    

     Neuromarketing california  CREATING A VOICE FOR YOUR BRAND

     Neuromarketing New York   INTIMACY WITH THE BRAND

     Neuromarketing Toronto  THE 3 TYPES OF CONSUMERS

 

 

 

 



 

 

 







RECYCLING YOUR MARKETING STRATEGY    

Companies worldwide are begining to future-proof their strategic marketing innovation and decisions by understanding how today’s consumer landscape is likely to change in the coming years.


      neuromarketing New York   KNOW YOUR AUDIENCE  (K.E.E.)
   

Neuromarketing Montreal  OUR COGNITIVE SOLUTION / PROCESS





 

 

 

 

 

MEDIA DESIGN  PRE-TESTING:  THE  REVOLUTIONARY CONSUMER  ENGAGEMENT REALITY



 

   MINIMIZE YOUR RISK, AVOID THE PITFALL

MEDIA PRE-TESTING :  THE NEW MARKETING ADVERTISING REALITY NOT A FICTION

 

No longer do we launch and measure, today, everything is pre-tested, and measured for cusotmer OPTIMUM engagement and MEDIA  impact. PRIOR TO LAUNCH

MASTERING THE RISKS AHEAD

 

In the new marketing paradigm, we no longer leave our design and marketing processes to SHADY CHANCE.


 




 

         

    A NEW REALITY IS EMERGING, WATCH THE          
                 PRETESTING PROCESS

 

       PREPTEST MEDIA  MEDIA PRETESTING PRESENTATION  PREPTEST MEDIA

 

   

Click the link below to explore the NEW BRAND
PRE-TESTING PROCESS USED BY B-TO-ONE


    Neuromarketing Canada CONSUMER ENGAGEMENT PRE-TESTING
        PROCESS

 

 

 

 

 

 

 





 

PRE-TEST : THE NEW MEDIA DESIGN REALITY

 

B-TO-ONE is the only PRE-TEST LAB in Canada
that uses this process to give its customers pre-measured user engagement and impact analysis
PRIOR  to launching a PRINT AD CAMPAIGN, WEBSITE, PACKAGING DESIGN, RADIO AD.

Can you afford to leave your MEDIA DESIGN to SHADY CHANCE?

Call to inquire about our Media pretest process

and  AVOID THE PITFALL

 

 

 

 

 

GETTING  INTIMATE WITH OUR  CEREBRAL  SYSTEM





TAPPING INTO THE EMOTIONAL GOLD MINE

How to stimulate the Limbic system, the Prefrontal cortex and the Primitive brain to hit home run in sales.

While the appeal of “new” in advertising is hard-wired into our brains, brain scans also show that familiar brands cause higher levels of brain activation than unfamiliar ones.

A PICTURE IS WORTH A 1000 WORDS

Not any picture, Neuromarketing proved.
Do we actually understand why we say it.


 





      advertising Montreal

            TAKE YOUR BRAIN TO THE GYM:
      Neuromarketing New York    Test your left brain-right brain conflict   


             Neuromarketing Canada  OUR COGNITIVE SOLUTION

 

 

 

 

 

 

 






THE RIGHT PICTURE IS WORTH A BIGGER RETURN

When the EXACT neuro-imagery is used, neuromodulator is released during emotional arousal, plays a central role in the emotional regulation of the
LTM (long term memory).

   Neuromarketing california  NEURONAL COMPOSITE
   Neuromarketing Washington DC  CEREBRAL SYSTEM VIDEO 
 
 

 neuromarketing New york    WORLD 1ST NEUROMARKETING NETWORK
 

 

 

 



BUSINESS MARKETING COACHING

Making a Genuine difference

 

 

OUR VALUES

• Making a genuine difference through "doing" • Delivering high quality and 100% referenceability
• Maintaining intimacy, integrity, accountability and flexibility in all of our relationships
• Truly partnering with YOU: being on your side during our business coaching

NO COMMITMENT NO GAIN

 

We are committed to working with growth-oriented clients who understand the value of honest self-assessment and well- planned change.


                        
      


 


 

AT B-TO-ONE, our focus is to help our clients
achieve success within this dynamic environment by assessing your firm’s current state, recommending ways to capitalize on the opportunities and mitigate weaknesses, business coaching your team in all areas of marketing, advertising and creative department, and adding us as your team-mates " who understand your business or practice whenever you need to expand your resources.

Some of the
BENEFITS of working with us include:

• Access to our expertise and knowledge without the cost of additional employees
• The reassurance that you've selected a team committed to make a difference for you

 

 

 

 

 

 

 




• Our ability to quickly identify and/or restore your competitive advantage and differentiators
• Our holistic approach designed to take your practice or organization to the next level, accelerate your profit, and grow your team.
• Enhanced peace of mind when we help you identify and eliminate unity issues, unnecessary risk factors or leadership burdens
• A tailored program, designed to meet your unique objectives

• Gaining an increased sense of clarity, team, and focus that ultimately results in realizing your advertising objectives

CONTACT US TO FND OUT MORE ...

 

 

 

 

 

S O C I A L   M E D I A,  T H E  N E W   M E D I  A    R E V O L U T I O N





S.M.O. SOCIAL MEDIA OPTIMIZATION



                    branding Toronto

Today, social media has given consumers worldwide a loud speaker to voice their opinion on anything and everything such as: Facebook, MySpace, Digg , Twitter etc.





 



 


SMARTER MEDIA:
MEDIA YOU CAN MEASURE

Discover where the big boys are spending their branding advertising dollars - link below.

   Agence de Publicité Montréal   WATCH THIS UNIQUE S.M.O. VIDEO  


VALUABLE LINKS NOT TO MISS:


   agence pub Montréal   TOTAL MEDIA TRANSPARENCY  
   Advetising Montreal   SOCIAL MEDIA & POLITICAL MARKETING
   Agence de Publicité Montréal   SOCIAL MEDIA CBC.CA
   agence pub Montréal   THE BIG BOYS ONLINE SPENDING

  Publicité Montréal SOCIAL MEDIA REVOLUTION

 

 

 

 

 

 

 






SMARTER MARKETING: VIDEOS



    Agence de Publicité Montréal
    DIGITAL MARKETING BLITZ

    advertising agencies Montreal    MARKETING PUPPET THEATER

    Montreal advertising agency    DIGITAL MEDIA REVOLUTION

    corporate branding Toronto   MEDIA REVOLUTON ROUND TABLE
             (
top digital gurus panalists:
               google, youtube, cicso...
)

    

 

 

 

 

 

USABILITY - EYE TRACKING TECHNOLOGY




THE USER CENTRIC-APPROACH

            
The art of advertising and  digital branding: Emotional design is dramatically gaining mind share.

Humanizing the Web is brought to light by social and neuroscience neuromarketing and has quickly phased out the old mental models of branding, marketing and advertising.

Consumers no longer decide in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands.


 





      advertising agencies Toronto

      Agence de Publicité Montréal    WATCH THIS USABILITY VIDEO

      
 advertising agencies Montreal    EYE TRACKING TECHNOLOGY

 

 

 

 

 

 

 






TEST YOUR WEBSITE FOR USABILITY


For a comprehensive usability analysis and report:
send your inquiry to: canada@btoone.com

     Montreal advertising agencies    Ergonomic / visual structure     
     advertising agency Montreal    Information architecture
     advertising Montreal    Cognitive task analaysis ETC.
                              
      Agence de Publicité Montréal   DOWNLOAD: AGE OF ENGAGEMENT:
               STATISTICS BY MORGAN STANLEY


                       
       
           
 

 

 

 

 

 

PERSONALIZE YOUR MARKETING MESSAGE  GIVE YOUR BRAND A NEW SOCIAL MEANING

 

 

 

GIVING YOUR MARKETING MESSAGE A NEW PEROSNALIZED MEANING

Traditional marketing and advertising are being turned on their heads, their nuclear bombs are being neutralized and gradually yielding the power to the new marketing missile:  the new science of marketing with meaning MARKETING without MARKETING

THE FUTURE IS ABOUT GENERATIONS NOT TARGETS

The future of marketing is being personalized as we speak . We will no longer market to audiences or targets, engaging people in conversations and implicating them in the brand is the future of marketing.

 


 




 

DEMOGRAPHICS ARE OUT BEHAVIOR IS IN

    Agence de Publicité Montréal    DISCOVER GENERATIONAL
             MARKETING / TRENDS


Click the link to explore the highlights of the new generational marketing ERA

    Agence de Publicité Montréal  DISCOVER GENERATIONAL
           MARKETING ERA:


    advertising Montreal   MARKETING WITH MEANING
    branding Toronto   WATCH THE FUTURIST PAT DIXSON
            UNIQUE VIDEO

 

 

 

 

 

 

 






Today, Generational marketiing OUT PERFORMES  any other marketing rackets. We no longer depend on numbers. We apply our behavioral know-how to match and personalize your brand and brand  message with the respective generation making them more indentifiable..

       
   branding Toronto    GENERATIONAL BEHAVIOR VIDEO

   branding Toronto    MILLENNIALS GENERATION

   GENERATIONAL MARKETING   MORE VIDEOS ON GENERATIONS HERE

 

 

 

 






 






 

 

 

 

 

 

 






 

 

 

 

 

DISCOVER THE NEW COGNITIVE RESPONSE MEASUREMENT. C.R.M.




C.R.M. ADVERTISING _ COGNITIVE RESPONSE MEASUREMENT:

The NEW PARADIGM SHIFT RESHAPES advertising's early model  of A.I.D.A.

This revolutionary cognitive response-based CREATIVE principles had reshaped visual communication process to better serve the new RISING generation.

In today's visual pollution, understanding your audience and their cognitive response pattern also means understanding what simulates their attention to your advertising material and conditions their buying behaior



   

 


 





Today, neuroscience gave Neuromarketing a arsenal so that you can hit home run right the very first time and make your advertising dollars fertilize your bottom greener faster.


                  advertising cognitive response measurement  TEST YOUR AD

With the new COGNITIVE RESPONSE MEASUREMENT, we not only determine with accuracy the WHAT and WHY the consumer's brain lighs to a specific brand up but we can also propose the HOW that will laser hit your advertising cognitive response mark.
                            
         
 
 Neuromarketing Canada  OUR COGNITIVE ADVERTISING SOLUTION          
                     
         
      

 

 

 

 

 

 

 






C.R.M. LESS FREQUENT, MORE DECISIVE
            BETTER MEASURED

More frequent broadcast no longer means
response assurance, If your material lacks CRM
, it will cost you more arms than ever imagined. Your PRINT advertising, RADIO SPOT, TV COMMERCIAL or your WEBSITE will undergo a cognitive response measurement audit and a cognitive tune up before publishing.

     Neuromarketing Vancouver Canada  C. R. M. ANALYSIS   (PDF)


 

 

 

 

 

M I N I M I Z E  Y O U R  R I S K    PRE-TEST BEFORE YOU LAUNCH YOUR WEBSITE



 

231M Websites worlwide, FEWER than 15,000 passed the USER ENGAGEMENT and

PERFORMANCE METRIC TEST

 

        WEB DESIGN PRETESTING     MINIMIZE YOUR RISK
               PRETEST- YOUR WEBSITE

               WATCH THE PRESENTATION

 

 WEB DESING PORTFOLIO   WEB DESIGN TESTING PRESENTATION

 

It’s a well known truism that If your design ignores THE CUSTOMER, the CUSTOMER ignores creative your Web design.

 

Customer says: How do you expect to EXTRACT my money when you FAILED to  ATTRACT my attention?

 

 




 


 




 

OUR CUSTOMER-CENTIRC PROCESS

 

Our strategic website design considers these principles and ensures you have a website based on facts gained from how your audience look at your web pages.

 

This takes the guess work or “smoke and mirrors” out of your design process. Creating a visual story or a thousand stories - that's the main objective of strategic Web design.

 

         WEB DESING PORTFOLIO      OUR WEB PORTFOLIO                   
                   OUR PORTFOLIO ON FLICKR

 

 

 

 

 

 

 




 

RESEARCHED,  PRETESTED & MEASURED WEB DESIGN PROCESS PRIOR TO LAUNCH

 

Your Website success means everything to us. It is our reputation that is also at risk.

 

We don't design Websites but a sustanable solutions motivated by results and driven by a measured and a PRE-TESTED process.

Please explore this comprehensive link to learn more about the process.

 

    Web design user-centric process     USER-CENTRICITY PROCESS  

 

 

 

 

 

 

 

T H E  A G E  O F  I M A G E   C O N S U M P T I O N



NEUROMARKETING: CONSUMING THE RETINAL IMAGERY

       branding Toronto     NEURO-ADVERTISING
       Neuromarketing Vancouver Canada   ARTIFICIAL INTELLIGENCE

Neuro-advertising is a new discipline that
uses retinal imagery and neuro-imaging
techniques to envision the brain pleasure
zones activated by stimuli related branding, marketing and Web communication techniques.

The brand image must evoke the right   
Agence de Publicité Montréal EMOTION
in the limbic system (emotional hemisphere) while respecting the rational aspect of the prefrontal cortex

 




 


 





         branding Toronto    THE RETINAL IMAGERY  VIDEO   

       Agence de Publicité Montréal

        branding Toronto  WATCH THIS UNIQUE LTM VIDEO
                    LTM: long term memory

 

 

 

 

 

 

 






STORE IT OR REJECT IT


In order for the LTM to store your image as credible, it must pass through an evaluation process via the retinal zone through both the limbic and the rational hemispheres.

The image is then reconstructed to form a
tri- dimentional conscious image. the HYPOCAMPUS (engine of the long term memory) stores the image as credible for future recall; however,
It will reject it as non credible otherwise.

 

 

 

 

 









   

 


 






 

 

 

 

 

 

 



 



 

 

 

 

 

C O G N I T I V E ADVERTISING IN THE NEW PARADIGM__ THE NEW EMOTIONAL SENSE




THE NEW MODEL WITH MEANING

The advertising industry is shifting and the next 50 years will take a whole new face lift,
much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment.


KNOW YOUR AUDIENCE COGNITIVELY


Consumers are increasingly exercising control of how they view, interact with and filter branding and advertising in a multichannel world, as they continue to shift their attention away from linear TV and adopt ad-skipping, ad-sharing and ad-rating tools.

 





_We will see ‘neutral’ evaluation of all media formats. There is no primary role for linear TV any more._


Consumer Choice: Tired of intrusions, consumers exert more control over the brand they view and filter. Formats evolve to contextual advertising, interactive, permission-based and targeted messaging to retain attention.
        

WHAT'S COGNITIVE RESPONSE MEASUREMENT?

Cognitive  Response measurement 
C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to advertising.

 

 

 

 

 

 

 





 branding Vancouver Toronto COGNITIVE RESPONSE MEASUREMENT

  branding Toronto     THE FUTURE OF THE MEDIA
  branding Toronto     KNOW YOUR AUDIENCE   branding Toronto     TRUST THE CONSUMER

Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising paradigm.

   toronto advertising agencies   OUR  COGNITIVE SOLUTION

 

 

 

   

PREDICTING TRENDS AND  PLANNING  AHEAD



PREDIVTIVE MARKETING  WATCH THIS PRESENTATION

With Generational / Predicitve marketing know-how, we anticipate the new market/cosnumer

behavioral trends, adjust  and adapt our strategties to be bexome better responsives to
changes.

 

OBJECTIVES:

  • 1- Discovering new customers
    2- segments;Detecting deadbeat
    3- customers;Estimating customers economic 4- value;Profiling customers through product
    5- usage;Improving customer satisfaction;
    6- Identifying clients at risk of infidelity;
    7- Evaluating marketing effectiveness;
    8- Testing reaction to new products or new services  Etc.

 

   

 

    

 






  • Benefits of predictive marketing

    1- A more accurate targeting and clients identification;
    2- Offers and messages in line with the products already owned or purchased;
    3- highly customized profiling (relational) programs;
    4- Automation and engagement campaigns according to customer’s pattern;
    5- Communication via most appropriate contact channels;
    6- Marketing budgets (ROI) optimization performance


           Corporate branding Vancouver Toronto  BRANDING FOR 2010

 






 

  Predictive marketing  MORE ON PREDICTIVE MARKETING

 

MARKETING PREDICTIONS  2009 & BEYOND

    Corporate branding Toronto   WATCH NIELSON PREDICTION

    Corporate branding Toronto   FUTURE TRENDS INSIGHTS
               
    Corporate branding Toronto   SHIFTING VALUES

    Corporate branding Toronto   CNN REPORT ON ADVERTISNG
 
    Corporate branding Toronto   GREEN MARKETING
         

           

 

 

 

   




 






 








           

 







                                                                              
               
  MINIMIZE YOUR RISK, Leave not your investment to a SHADY CHANCE    

                
We've invested over 19Y in understanding consumer behaviorism so we can craft
                 peronalized strategy that wins their loyalism.
Every media design below is PRETESTED for
                 consumer engagement
PRIOR to publication or broadcasting

                  Explore HERE  ADVERTISING NEUROMARKETING BLOG  all there is to know before you invest.
       

                      



                 
                                                        

          


             

  
1-  RESEARCH / ANALYSIS

  corporate branding Toronto  GENERATIONAL ANALYSIS
  Corporate branding Toronto  Cognitive ANALYSIS
  Corporate branding Toronto  Strategic & tactical planning
  Corporate branding Toronto  BEHAVIORAL ANALYSIS


   MEDIA PRE-TESTING  Learn more   neuromarketing Artificial intelligence
                                        
  
ONLY Service in Canada offering this
   Revolutionary MEDIA PRETESTING 
   capability

 
  
  2-  SPEAKING / EXECIUTIVE COACHING
    

    Corporate branding Toronto  Corporate Seminars/Webinars
    Corporate branding Toronto  Executive coaching
    Corporate branding Toronto  Team coaching

 
       

 





 

   
 3-  MARKETING   (19 Y)

  Corporate branding Toronto  B2B, B2C, 1-TO-1

  Corporate branding Toronto  Relational marketing
  Corporate branding Toronto  Social Media marketing


 
corporate branding Toronto  NEUROMARKETING 
   
  Corporate branding Toronto  Generational marketing

  Corporate branding Toronto  Predictive marketing 

  Corporate branding Toronto  Behavioral targeting
 

    
ONLINE MARKETING

  Corporate branding Toronto   USABILITY TESTING
  Corporate branding Toronto   Website strategy / RISK audit
  Corporate branding Toronto   Technographic analysis

   











  
                      
 
           


 


4-   D E S I G N
  

  branding Toronto   Corporate BRAND /
      GRAPHIC design      
  branding Toronto   WEB DESIGN   
  branding Toronto   Corporate identity
  branding Toronto   Corporate COLLATERAL

 


branding Toronto   CREATIVE DESIGN PRE-TESTING:

      Print Advertising
      Collateral design
      Branding/Packaging
      Web design
      Marketing editotial
      TV commercials
      Radio advertising


       Explore it here neuromarketing Artificial intelligence

                     
    





   


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