NEUROMARKETING EMOTIONOMICS: WINNING THE HEARTS AND MINDS OF THE PEOPLE

Neuromarketing is Psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical MARKETING,and ADVERTISING guidelines.

                        
      

THE EMOTIONAL ENGINE:

Psycho-graphic layer processing: consumers attitudinal and behavioral MORPHOGENESIS.
While traditional old marketing still busy selling, Neuromarketing concentrates on THE CORE ENGINE of advertising and the consumer's buying behavior.

           UNVEILING NEUROMARKETING POWER

           Download our COGNITIVE RESPONSE     
           MEASUREMENT SOLUTION 
           OUR COGNITIVE SOLUTION
                 
                         

STIMULATING CREATIVITY

Sale of ‘smoke & mirrors’ NO LONGER outsells substance. The future of marketing is about brand ethics and emotional connection with the respective generation. We call it the MARKETING with MEANING.

     WATCH THE NEW APPROACH        
     NEUROMARKETING VIDEO
     NEUROMARKETING INTRO
     NEUROMARKETING CINEMA
      WORLD 1ST NEUROMARKETING NETWORK

New indispensible business marketing
arsenal is on the horizon

In today’s global marketplace, companies of all sizes have unprecedented access to new
markets. But it takes more than launching a website to reach new customers and meet your sales goals.

It takes highly trained professionals who understand the complexities of critical business marketing topics such as generation knowningness , brand value development and persuasive advertising. principles and relevancy to sustain the current economy turbulances.

                        
      

BUSINESS MARKETING AND MODERN CONSUMERISM:

We understand business from both sides of the fence. We start with your company's fundamental business objectives and align your business marketing astrategies to support these.

BUSINESS MARKETING: NEW ALTITUDES UP AHEAD

At B-TO-ONE  We don't believe that  selling is what business marketing in the new paradign is about, but creating enduring relationahips with your clients is what leads to TIMELESS SUSTAINABILITY

Modern Consumers find hard marketers out of order
and are holding them in comtempt.

STIMULATING SUSTAINABILITY

The Future of business marketing REALM presents new views and major shifts are occurring at the intersection of consumers, marketing noise

As consumers, today, we have reached a towering temperature that caused us to develop a major short
fuse in our brain for today’s demeaning b2b marketing and advertising recipes, Although these modules can
only detect limited neuro feedback but it cannot help us unveil the fundamental problem between a
consumer and the brand.  visit our blogs to learn more

BRAND EQUITY : THE NEW SOCIAL CURRENCY

THE NEW DISCIPLINE:

Three paramount perspectives of brand equity:

1- PRICE VS. VALUE

It’s about the brand  premium that it  commands over a generic product., if a consumer is willing to pay $150 more for a branded television over similar non brand television, this premium provides important information about the value of the brand. However, costs such as promotional must be taken into account when deploying this method when measuring brand equity.

  
2- BRAND ANNEX

A successful brand can be used as a platform to launch associated products.

The benefits of brand annex is to leverage an existing brand awareness thus reducing advertising cost, and a lower risk from the perspective of the consumer. Furthermore, appropriate brand extensions can improve its value. However, the value is more complex to quantify than direct financial measures of the brand equity.

 CUSTOMER CENTRIC

A prevailing brand amplifies consumer's positive association of the product associated with the brand.

Association strength is built through experience with a product. Such as trial samples are more effective than advertising in its early stages of building strength. Consumer's awareness and associations lead to perceived quality, indirect attributes, and eventually, brand loyalty.

EVOLVING IN THE PARADIGM is having deeper insights so you can develop the right ingredients to TIMELESS SUSTAINABILITY

There are three critical ingredients you need if you want to ensure a new positioning or 'core offer' your company adopts is the right one...

  knowing what your market wants,

  knowing what your competitors are
   offering

  knowing what your AUDIENCE intrinsic
  strengths are.

  Developing a winning formula.

                        
      

BUSINESS MARKETING INSIGHTS

The business marketing and media ecosystem has arrived at an evolutionary threshold. Old structures
and ways of working persist but are fundamentally challenged by newer, more dynamic, more in-
novative alternatives.

Numerous developments have brought the industry to this transition point.

Consumers have more control and choice. Their advertising media usage has fragmented. Many more adver-
tising platforms exist. And marketers are insisting on greater precision in targeting and accounting
for their ad spend.

VANITY OR  SUCCESS

At B-TO-ONE, we believe in transparancy, relevance, and accountability. We burry vanity and bring into focus the priorities, capabilities, and partnerships

Adaptation and Collaboration: forging tighter relationships with the people (people, no target audience)  This imperative Beyond defensive maneuvering, forward- thinking by turning consumers into “prosumers.” Recognizing the power consumers hold, We have gone to great lengths to understand and connect you with them efffectively.

THE NEW CONSUMER: CHANGING THE OLD STATUS QUO

WATCH THIS AMAZING NEW CONSUMER VIDEO

            THE NEW CONSUMER

Welcome to the new socio-economic change and the new marketing's battle ground. The new socio-marketing objectives is to bring society and all its complications into the heart of the brand of the organization

BEHAVIORAL TARGETING (BT)
     
It's about identifying with precision the audience relevancy with predictive behavioral targeting methodology at the right time.
      

THE NEW EMOTIONAL CONSUMER:

        PSYCHOLOGY OF CONSUMER BEHAVIOR

        WHAT MAKES CONSUMERS TICK

 BRAND ENGAGEMENT    

       CREATING A VOICE FOR YOUR BRAND

       INTIMACY WITH THE BRAND

       THE 3 TYPES OF CONSUMERS

RECYCLING YOUR MARKETING STRATEGY    

Companies worldwide are begining to future-proof their strategic marketing innovation and decisions by understanding how today’s consumer landscape is likely to change in the coming years.

         KNOW YOUR AUDIENCE  (K.E.E.)
   

  OUR COGNITIVE SOLUTION / PROCESS

GETTING  INTIMATE WITH OUR  CEREBRAL  SYSTEM

TAPPING INTO THE EMOTIONAL GOLD MINE

How to stimulate the Limbic system, the Prefrontal cortex and the Primitive brain to hit home run in sales.

While the appeal of “new” in advertising is hard-wired into our brains, brain scans also show that familiar brands cause higher levels of brain activation than unfamiliar ones.

A PICTURE IS WORTH A 1000 WORDS

Not any picture, Neuromarketing proved.
Do we actually understand why we say it.

     

            TAKE YOUR BRAIN TO THE GYM:
          Test your left brain-right brain conflict   

               OUR COGNITIVE SOLUTION

THE RIGHT PICTURE IS WORTH A BIGGER RETURN

When the EXACT neuro-imagery is used, neuromodulator is released during emotional arousal, plays a central role in the emotional regulation of the LTM (long term memory).

     NEURONAL COMPOSITE
     CEREBRAL SYSTEM VIDEO   
 
     WORLD 1ST NEUROMARKETING NETWORK
 

OUR VALUES

• Making a genuine difference through "doing" • Delivering high quality and 100% referenceability
• Maintaining intimacy, integrity, accountability and flexibility in all of our relationships
• Truly partnering with YOU: being on your side during our business coaching

NO COMMITMENT NO GAIN

We are committed to working with growth-oriented clients who understand the value of honest self-assessment and well- planned change.

AT B-TO-ONE, our focus is to help our clients
achieve success within this dynamic environment by assessing your firm’s current state, recommending ways to capitalize on the opportunities and mitigate weaknesses, business coaching your team in all areas of marketing, advertising and creative department, and adding us as your team-mates " who understand your business or practice whenever you need to expand your resources.

Some of the BENEFITS of working with us include:

• Access to our expertise and knowledge without the cost of additional employees
• The reassurance that you've selected a team committed to make a difference for you

• Our ability to quickly identify and/or restore your competitive advantage and differentiators
• Our holistic approach designed to take your practice or organization to the next level, accelerate your profit, and grow your team.
• Enhanced peace of mind when we help you identify and eliminate unity issues, unnecessary risk factors or leadership burdens
• A tailored program, designed to meet your unique objectives

• Gaining an increased sense of clarity, team, and focus that ultimately results in realizing your advertising objectives

CONTACT US TO FND OUT MORE ...

S O C I A L   M E D I A,  T H E  N E W   M E D I  A    R E V O L U T I O N

S.M.O. SOCIAL MEDIA OPTIMIZATION


                   

Today, social media has given consumers worldwide a loud speaker to voice their opinion on anything and everything such as: Facebook, MySpace, Digg , Twitter etc.

SMARTER MEDIA: MEDIA YOU CAN MEASURE

Discover where the big boys are spending their branding advertising dollars - link below.

      WATCH THIS UNIQUE S.M.O. VIDEO  

VALUABLE LINKS NOT TO MISS:

      TOTAL MEDIA TRANSPARENCY  
      SOCIAL MEDIA & POLITICAL MARKETING
      SOCIAL MEDIA CBC.CA
      THE BIG BOYS ONLINE SPENDING

  SOCIAL MEDIA REVOLUTION

SMARTER MARKETING: VIDEOS


        DIGITAL MARKETING BLITZ

        MARKETING PUPPET THEATER

       DIGITAL MEDIA REVOLUTION

       MEDIA REVOLUTON ROUND TABLE
             ( top digital gurus panalists:
               google, youtube, cicso...)

    

USABILITY - EYE TRACKING TECHNOLOGY

THE USER CENTRIC-APPROACH

            
The art of advertising and  digital branding: Emotional design is dramatically gaining mind share.

Humanizing the Web is brought to light by social and neuroscience and has quickly phased out the old mental models of branding, marketing and advertising.

Consumers no longer decide in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands.

     

          WATCH THIS USABILITY VIDEO

           EYE TRACKING TECHNOLOGY

T H E  N E W lifestyle M A R K E T I N G : GENERATIONAL MARKETING

PHASING OUT OLD AGE MARKETING

Traditional marketing and advertising are being turned on their heads, their nuclear bombs are being neutralized and gradually yielding the power to the new marketing missile:  the new science of MARKETING without MARKETING

THE FUTURE IS GENRATIONS NOT TARGETS

The future of marketing has gone social. We will no longer market to audiences or targets, engaging people in conversations and implicating them in the brand is the future of marketing. genrational marketing

DEMOGRAPHICS ARE OUT BEHAVIOR IS IN


Click the link to explore the highlights of the new marketing ERA

      The NEW GENERATIONAL
            MARKETING ERA:

Today, Generational marketing out perfoms any other measurable marketing as your campaiing no longer depends numbers to hit home run rather it must, employ behavioral tactics and know-how to reach each generation effectively.

     SOCIAL MARKETING KEY FACTS

         MARKETING PREDICTIONS 2009

      NEW CONSUMER

      WATCH THE FUTURIST PAT DIXSON
           UNIQUE VIDEO

       MORE OF PAT DIXON VIDEOS HERE

DISCOVER THE NEW COGNITIVE RESPONSE MEASUREMENT. C.R.M.

C.R.M. ADVERTISING _ COGNITIVE RESPONSE MEASUREMENT:

The NEW PARADIGM SHIFT RESHAPES advertising's early model  of A.I.D.A.

This revolutionary cognitive response-based CREATIVE principles had reshaped visual communication process to better serve the new RISING generation.

In today's visual pollution, understanding your audience and their cognitive response pattern also means understanding what simulates their attention to your advertising material and conditions their buying behaior

Today, neuroscience gave Neuromarketing a arsenal so that you can hit home run right the very first time and make your advertising dollars fertilize your bottom greener faster.

                    TEST YOUR AD

With the new COGNITIVE RESPONSE MEASUREMENT, we not only determine with accuracy the WHAT and WHY the consumer's brain lighs to a specific brand up but we can also propose the HOW that will laser hit your advertising cognitive response mark.
                                     
    OUR COGNITIVE ADVERTISING SOLUTION          
                     
         
      

C.R.M. LESS FREQUENT, MORE DECISIVE
            BETTER MEASURED

More frequent broadcast no longer means
response assurance, If your material lacks CRM, it will cost you more arms than ever imagined. Your PRINT advertising, RADIO SPOT, TV COMMERCIAL or your WEBSITE will undergo a cognitive response measurement audit and a cognitive tune up before publishing.

       C. R. M. ANALYSIS   (PDF)

T H E  A G E  O F  I M A G E   C O N S U M P T I O N

NEUROMARKETING: CONSUMING THE RETINAL IMAGERY

            NEURO-ADVERTISING
          ARTIFICIAL INTELLIGENCE

Neuro-advertising is a new discipline that
uses retinal imagery and neuro-imaging
techniques to envision the brain pleasure
zones activated by stimuli related branding, marketing and Web communication techniques.

The brand image must evoke the right   
EMOTION in the limbic system (emotional hemisphere) while respecting the rational aspect of the prefrontal cortex

             THE RETINAL IMAGERY  VIDEO   

      

          WATCH THIS UNIQUE LTM VIDEO
                    LTM: long term memory

STORE IT OR REJECT IT

In order for the LTM to store your image as credible, it must pass through an evaluation process via the retinal zone through both the limbic and the rational hemispheres.

The image is then reconstructed to form a
tri- dimentional conscious image. the HYPOCAMPUS (engine of the long term memory) stores the image as credible for future recall; however, It will reject it as non credible otherwise.

C O G N I T I V E ADVERTISING IN THE NEW PARADIGM__ THE NEW EMOTIONAL SENSE

THE NEW MODEL WITH MEANING

The advertising industry is shifting and the next 50 years will take a whole new face lift,
much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment.

KNOW YOUR AUDIENCE COGNITIVELY

Consumers are increasingly exercising control of how they view, interact with and filter branding and advertising in a multichannel world, as they continue to shift their attention away from linear TV and adopt ad-skipping, ad-sharing and ad-rating tools.

_We will see ‘neutral’ evaluation of all media formats. There is no primary role for linear TV any more._

Consumer Choice: Tired of intrusions, consumers exert more control over the brand they view and filter. Formats evolve to contextual advertising, interactive, permission-based and targeted messaging to retain attention.
        

WHAT'S COGNITIVE RESPONSE MEASUREMENT?

Cognitive  Response measurement  C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to advertising.

  COGNITIVE RESPONSE MEASUREMENT

       THE FUTURE OF THE MEDIA
       KNOW YOUR AUDIENCE       TRUST THE CONSUMER

Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising paradigm.

      OUR  COGNITIVE SOLUTION

 T R E N D S   2 0 1 0  A N D   B E Y O N D      




"The empires of the future are empires of the mind."             Winston Churchill

The dream of being able to peer into the functioning brain is finally here to stay.

BRANDING PREDICTION 2009

1. After suffering from decades of bad rap, branding in 2009 and onward, will shift from designing compelling promises to materializing them in a more authentic way.      

2.advertising and branding of future yield ownership to the consumer. The organization and the stake holders will play cooperative role in the success of the brand.

3. The brand process is shifting from the end to the beginning.

4. The brand scenarios is shifting from organization’s strengths to framing a vision of the relationship the organization aspires to have with its stake holders: THE CONSUMERS

             BRANDING FOR 2009

MARKETING PREDICTIONS  2009 & BEYOND

       WATCH NIELSON PREDICTION

       FUTURE TRENDS INSIGHTS
               
       SHIFTING VALUES

       CNN REPORT ON ADVERTISNG
 
       GREEN MARKETING