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Le neuromarketing Montréal

 

 

THE NEW SCIENCE
OF MARKETING WITHOUT MARKETING




NEUROMARKETING
EMOTIONOMICS: WINNING THE HEARTS AND MINDS OF THE PEOPLE

Neuromarketing is Psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical MARKETING,and ADVERTISING guidelines.

                     Neuromarketing New York   
      


 




THE EMOTIONAL ENGINE:

Psycho-graphic layer processing: consumers attitudinal and behavioral MORPHOGENESIS.
While traditional old marketing still busy selling, Neuromarketing concentrates on THE CORE ENGINE of the consumer's buying behavior.

           UNVEILING NEUROMARKETING POWER

           Download our COGNITIVE RESPONSE     
           MEASUREMENT SOLUTION

  
         agence de publicité Montréal  OUR COGNITIVE SOLUTION
                 

 

 

 

 

 

 

 





STIMULATING CREATIVITY


Sale of ‘smoke & mirrors’ NO LONGER outsells substance. The future of marketing is about brand ethics and emotional connection with the respective generation. We call it the MARKETING with MEANING.

  Neuromarketing Washington DC   WATCH THE NEW APPROACH        
  Neuromarketing California   NEUROMARKETING VIDEO
  Neuromarketing New York   NEUROMARKETING INTRO
  Neuromarketing New York   NEUROMARKETING CINEMA
  neuromarketing New york    WORLD 1ST NEUROMARKETING NETWORK

  
  

      

 

 

 

 

 

THE NEW CONSUMER: CHANGING THE OLD STATUS QUO




WATCH THIS AMAZING NEW CONSUMER VIDEO


         advertising agencies Montreal   THE NEW CONSUMER

Welcome to the new socio-economic change and the new marketing's battle ground. The new socio-marketing objectives is to bring society and all its complications into the heart of the brand of the organization

BEHAVIORAL TARGETING (BT)

     
It's about identifying with precision the audience relevancy with predictive behavioral targeting methodology at the right time.
      

 





THE NEW EMOTIONAL CONSUMER:

     advertising agencies Montreal   PSYCHOLOGY OF CONSUMER BEHAVIOR

     agence de publicité Montréal   WHAT MAKES CONSUMERS TICK

 BRAND ENGAGEMENT    

     Neuromarketing california  CREATING A VOICE FOR YOUR BRAND

     Neuromarketing New York   INTIMACY WITH THE BRAND

     Neuromarketing Toronto  THE 3 TYPES OF CONSUMERS

 

 

 

 



 

 

 







RECYCLING YOUR MARKETING STRATEGY    

Companies worldwide are begining to future-proof their strategic marketing innovation and decisions by understanding how today’s consumerlandscape is likely to change in the coming years.


      neuromarketing New York   KNOW YOUR AUDIENCE  (K.E.E.)
   

Neuromarketing Montreal  OUR COGNITIVE SOLUTION / PROCESS





 

 

 

 

 

GETTING  INTIMATE WITH OUR  CEREBRAL  SYSTEM





TAPPING INTO THE EMOTIONAL GOLD MINE

How to stimulate the Limbic system, the Prefrontal cortex and the Primitive brain to hit home run in sales.

While the appeal of “new” in advertising is hard-wired into our brains, brain scans also show that familiar brands cause higher levels of brain activation than unfamiliar ones.

A PICTURE IS WORTH A 1000 WORDS

Not any picture, Neuromarketing proved.
Do we actually understand why we say it.


 





      advertising Montreal

            TAKE YOUR BRAIN TO THE GYM:
      Neuromarketing New York    Test your left brain-right brain conflict   


             Neuromarketing Canada  OUR COGNITIVE SOLUTION

 

 

 

 

 

 

 






THE RIGHT PICTURE IS WORTH A BIGGER RETURN

When the EXACT neuro-imagery is used, neuromodulator is released during emotional arousal, plays a central role in the emotional regulation of the
LTM (long term memory).

   Neuromarketing california  NEURONAL COMPOSITE
   Neuromarketing Washington DC  CEREBRAL SYSTEM VIDEO 
 
 

 neuromarketing New york    WORLD 1ST NEUROMARKETING NETWORK
 

 

 

 

 

 

S O C I A L   M E D I A,  T H E  N E W   M E D I  A    R E V O L U T I O N





S.M.O. SOCIAL MEDIA OPTIMIZATION



                    branding Toronto

Today, social media has given consumers worldwide a loud speaker to voice their opinion on anything and everything such as: Facebook, MySpace, Digg , Twitter etc.





 



 


SMARTER MEDIA:
MEDIA YOU CAN MEASURE

Discover where the big boys are spending their branding advertising dollars - link below.

   Agence de Publicité Montréal   WATCH THIS UNIQUE S.M.O. VIDEO  


VALUABLE LINKS NOT TO MISS:


   agence pub Montréal   TOTAL MEDIA TRANSPARENCY  
   Advetising Montreal   SOCIAL MEDIA & POLITICAL MARKETING
   Agence de Publicité Montréal   SOCIAL MEDIA CBC.CA
   agence pub Montréal   THE BIG BOYS ONLINE SPENDING

  Publicité Montréal SOCIAL MEDIA REVOLUTION

 

 

 

 

 

 

 






SMARTER MARKETING: VIDEOS



    Agence de Publicité Montréal
    DIGITAL MARKETING BLITZ

    advertising agencies Montreal    MARKETING PUPPET THEATER

    Montreal advertising agency    DIGITAL MEDIA REVOLUTION

    corporate branding Toronto   MEDIA REVOLUTON ROUND TABLE
             (
top digital gurus panalists:
               google, youtube, cicso...
)

    

 

 

 

 

 

USABILITY - EYE TRACKING TECHNOLOGY




THE USER CENTRIC-APPROACH

            
The art of advertising and  digital branding: Emotional design is dramatically gaining mind share.

Humanizing the Web is brought to light by social and neuroscience and has quickly phased out the old mental models of branding, marketing and advertising.

Consumers no longer decide in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands.


 





      advertising agencies Toronto

      Agence de Publicité Montréal    WATCH THIS USABILITY VIDEO

      
 advertising agencies Montreal    EYE TRACKING TECHNOLOGY

 

 

 

 

 

 

 






TEST YOUR WEBSITE FOR USABILITY


For a comprehensive usability analysis and report:
send your inquiry to: canada@btoone.com

     Montreal advertising agencies    Ergonomic / visual structure     
     advertising agency Montreal    Information architecture
     advertising Montreal    Cognitive task analaysis ETC.
                              
      Agence de Publicité Montréal   DOWNLOAD: AGE OF ENGAGEMENT:
               STATISTICS BY MORGAN STANLEY


                       
       
           
 

 

 

 

 

 

T H E  N E W  M A R K E T I N G :  The future has gone social





PHASING OUT OLD AGE MARKETING

Traditional marketing and advertising are being turned on their heads, their nuclear bombs are being neutralized and gradually yielding the power to the new marketing missile:  the new science of MARKETING without MARKETING

THE FUTURE IS ABOUT PEOPLE

The future of marketing has gone social. We will no longer market to audiences or targets, engaging people in conversations and implicating them in the brand is the future of marketing.

 


 





It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.

                                 Charles Darwin



    Agence de Publicité Montréal   THE NEW B2B CUSTOMER CENTRICITY


Think of the success of the recycling 'blue box' it depicts how well-planned socialmarketing can influence the way people think and behave


      advertising Montreal   MARKETING PREDICTIONS 2009

 

 

 

 

 

 

 







      SOCIAL MARKETING KEY FACTS



    neuromarketing California  NEW CONSUMER

   branding Toronto   WATCH THE FUTURIST PAT DIXSON
           UNIQUE VIDEO


    advertising agencies Montreal   MORE OF PAT DIXON VIDEOS HERE

 

 

 

 






 






 

 

 

 

 

 

 






 

 

 

 

 

DISCOVER THE NEW COGNITIVE RESPONSE MEASUREMENT. C.R.M.




C.R.M. ADVERTISING _ COGNITIVE RESPONSE MEASUREMENT:

The NEW PARADIGM SHIFT RESHAPES advertising's early model  of A.I.D.A.

This revolutionary cognitive response-based CREATIVE principles had reshaped visual communication process to better serve the new RISING generation.

In today's visual pollution, understanding your audience and their cognitive response pattern also means understanding what simulates their attention to your advertising material and conditions their buying behaior



   

 


 





Today, neuroscience gave Neuromarketing a arsenal so that you can hit home run right the very first time and make your advertising dollars fertilize your bottom greener faster.


                  advertising cognitive response measurement  TEST YOUR AD

With the new COGNITIVE RESPONSE MEASUREMENT, we not only determine with accuracy the WHAT and WHY the consumer's brain lighs to a specific brand up but we can also propose the HOW that will laser hit your advertising cognitive response mark.
                            
         
 
 Neuromarketing Canada  OUR COGNITIVE ADVERTISING SOLUTION          
                     
         
      

 

 

 

 

 

 

 






C.R.M. LESS FREQUENT, MORE DECISIVE
            BETTER MEASURED

More frequent broadcast no longer means
response assurance, If your material lacks CRM
, it will cost you more arms than ever imagined. Your PRINT advertising, RADIO SPOT, TV COMMERCIAL or your WEBSITE will undergo a cognitive response measurement audit and a cognitive tune up before publishing.

     Neuromarketing Canada  C. R. M. ANALYSIS   (PDF)


 

 

 

 

 

T H E  A G E  O F  I M A G E   C O N S U M P T I O N



NEUROMARKETING: CONSUMING THE RETINAL IMAGERY

       branding Toronto     NEURO-ADVERTISING
       Neuromarketing Canada   ARTIFICIAL INTELLIGENCE

Neuro-advertising is a new discipline that
uses retinal imagery and neuro-imaging
techniques to envision the brain pleasure
zones activated by stimuli related branding, marketing and Web communication techniques.

The brand image must evoke the right   
Agence de Publicité Montréal EMOTION
in the limbic system (emotional hemisphere) while respecting the rational aspect of the prefrontal cortex

 




 


 





         branding Toronto    THE RETINAL IMAGERY  VIDEO   

       Agence de Publicité Montréal

        branding Toronto  WATCH THIS UNIQUE LTM VIDEO
                    LTM: long term memory

 

 

 

 

 

 

 






STORE IT OR REJECT IT


In order for the LTM to store your image as credible, it must pass through an evaluation process via the retinal zone through both the limbic and the rational hemispheres.

The image is then reconstructed to form a
tri- dimentional conscious image. the HYPOCAMPUS (engine of the long term memory) stores the image as credible for future recall; however,
It will reject it as non credible otherwise.

 

 

 

 

 









   

 


 






 

 

 

 

 

 

 



 



 

 

 

 

 

C O G N I T I V E ADVERTISING IN THE NEW PARADIGM__ THE NEW EMOTIONAL SENSE




THE NEW MODEL WITH MEANING

The advertising industry is shifting and the next 50 years will take a whole new face lift,
much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment.


KNOW YOUR AUDIENCE COGNITIVELY


Consumers are increasingly exercising control of how they view, interact with and filter branding and advertising in a multichannel world, as they continue to shift their attention away from linear TV and adopt ad-skipping, ad-sharing and ad-rating tools.

 





_We will see ‘neutral’ evaluation of all media formats. There is no primary role for linear TV any more._


Consumer Choice: Tired of intrusions, consumers exert more control over the brand they view and filter. Formats evolve to contextual advertising, interactive, permission-based and targeted messaging to retain attention.
        

WHAT'S COGNITIVE RESPONSE MEASUREMENT?

Cognitive  Response measurement 
C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to advertising.

 

 

 

 

 

 

 





 branding Toronto COGNITIVE RESPONSE MEASUREMENT

  branding Toronto     THE FUTURE OF THE MEDIA
  branding Toronto     KNOW YOUR AUDIENCE   branding Toronto     TRUST THE CONSUMER

Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising paradigm.

   toronto advertising agencies   OUR  COGNITIVE SOLUTION

 

 

 

 

 

B L U E  P R I N T  O F  __  C O G N I T I V E   B R A N D I N G  




BRAND & BRANDING: 2 different concepts:

The “ING” makes a big difference in the meaning.

A brand exists in your mind. It’s a collection of associations or feelings people have for a particular product, service, or an organization.
Branding is the tangible process of creating the signals that generate these associations.

ETHICAL BRANDING: INSPIRING CHANGE

Ethics is not definable, or implementable, because it is not conscious. It involves our logic and our feeling.




 




In the rising racket of global choice and brand competition, brands are the most effective way of cutting through the noise to reach people's hearts and minds.

  Corporate branding Toronto    THE NEW CORPORATE BRANDING

THE COGNITIVE [ NEURO]  BRANDING

Brand cognitive structures is the mental representations of brands in the minds of
consumers. They pertain to the manner in which brand knowledge ...

  neuromarketing Toronto    MORE ON COGNITIVE BRANDING HERE

   
 

 

 

 

 

 

 

 






 A TRUE PERSPECTIVE OF BRANDING
OF THE NEW ERA:
see the link below

     Corporate branding Toronto   BRANDING OF THE NEW ERA

    corporate branding Toronto   WATCH THE OBAMA BRAND

    Corporate branding Toronto    BRANDING REDEFINED           

    Corporate branding Toronto
   PATRICK DIXON: VALUE-BASED   
                 BRANDING VIDEO


    Corporate branding Toronto   LOGO DESIGN PORTFOLIO

 

 

 

   

 T R E N D S   2 0 0 9  A N D   B E Y O N D      




"The empires of the future are empires of the mind."             Winston Churchill


The dream of being able to peer into the functioning brain is finally here to stay.

BRANDING PREDICTION 2009


1. After suffering from decades of bad rap, branding in 2009 and onward, will shift from designing compelling promises to materializing them in a more authentic way.      

 

    

 






2.advertising and branding of future yield ownership to the consumer. The organization and the stake holders will play cooperative role in the success of the brand.

3. The brand process is shifting from the end to the beginning.

4. The brand scenarios is shifting from organization’s strengths to framing a vision of the relationship the organization aspires to have with its stake holders: THE CONSUMERS

           Corporate branding Toronto  BRANDING FOR 2009

 






MARKETING PREDICTIONS  2009 & BEYOND

    Corporate branding Toronto   WATCH NIELSON PREDICTION

    Corporate branding Toronto   FUTURE TRENDS INSIGHTS
               
    Corporate branding Toronto   SHIFTING VALUES

    Corporate branding Toronto   CNN REPORT ON ADVERTISNG
 
    Corporate branding Toronto   GREEN MARKETING
         

           

 

 

 

   




 






 








           

 










              COGNIITVE 1 to 1 TACTICAL STRATEGIES IN THE NEW PARADIGM
_since 2000

             
The new paradigm sihift requires looking at your brand through the eyes of the customer.
              a process that extracts the essence  of  customer/client meaningful relatiosnhip where winning
                   is winning TOGETHER. it'called the
MARKETING WITH MEANING
                 
                      
                  
 
      


                 
                                                        

          


             

  
1-  RESEARCH / ANALYSIS

  corporate branding Toronto  GENERATIONAL RESEARCH
  corporate branding Toronto  GENERATIONAL Sciences
neuromarketing New york Attractor Patterns Research (USA)
  Corporate branding Toronto  Consumer behavrioral analysis
  Corporate branding Toronto  Cognitive ANALYSIS
  Corporate branding Toronto  Strategic & tactical planning
  Corporate branding Toronto  Demographic / Psychographic /
     techno graphic / cognitive research

    MEDIA PERFORMANCE EVALUATION
    COGNITIVE ANALYSIS 
Learn more   neuromarketing Artificial intelligence

  Corporate branding Toronto   Cognitve / Emotional engagement  
      EVALUATION
:

  Corporate branding Toronto  TV commecials / Films:
     Messages / messnger / Rhetoric
  Corporate branding Toronto  Radio spots
     Messages / Messenger / Rhetoric
  Corporate branding Toronto  PRINT ADS

     Messages / VISUALS

                                           neuromarketing Artificial intelligence   More...
  
 
  
 
    



 
       

 





 

   
 2-  MARKETING  

  Corporate branding Toronto  B2B, B2C, 1TO1

  Corporate branding Toronto  Relational marketing
  Corporate branding Toronto  Social marketing
 
corporate branding Toronto NEUROMARKETING    
  Corporate branding Toronto  Generational marketing

  Corporate branding Toronto  Predictible marketing

  Corporate branding Toronto  ENGAGEMENT marketing

  Corporate branding Toronto  Behavioral targeting
 

    
INTERACTIVE

 Corporate branding Toronto   USABILITY: cognitive
     response & user behavior
     / technographic analysis.
  Corporate branding Toronto  Website strategy / audit
     and USABILITY optimization
  Corporate branding Toronto  Search engine positioning








  
                      
 
           


 


3-   D E S I G N
  

  branding Toronto   COGNITIVE BRAND /
      GRAPHIC design      
  branding Toronto   Web design: cognitive /
      USABILITY based
  branding Toronto   BRAND design:  
      GENERATIONALLY-based  
  branding Toronto   Credibility-based Corporate
      Identity
  branding Toronto   Corporate COLLATERAL
  branding Toronto   COGNITIVE Advertising :
      planning / design /
      measurement
                     
    
     See Print & Web design
     portfol io on main page




   


CONTACT


B-TO-ONE.COM

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Montreal, Quebec, Canada
For more information, Please
communicate by email:
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For more information, Please
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