NEUROMARKETING EMOTIONOMICS: WINNING THE HEARTS AND MINDS OF TH EPEOPLE

Neuromarketing is Psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical MARKETING, BRANDING and ADVERTISING guidelines.

                        
      

THE EMOTIONAL ENGINE: THE NEW MARKETING POWER OF THE FUTURE

Psycho-graphic layer processing: consumers attitudinal and behavioral MORPHOGENESIS.
While traditional old marketing still busy selling, Neuromarketing concentrates on THE CORE ENGINE of the consumer's buying behavior.

          UNVEILING NEUROMARKETING POWER
     Download the PDF file bellow (English / french)

  
                                          
                French                    English     
                 

STIMULATING CREATIVITY

Sale of ‘smoke & mirrors’ NO LONGER outsells substance. The future of marketing is about brand ethics
and emotional connection with the respective generation. We call it the MARKETING with MEANING.

    WATCH THE NEW APPROACH        
    EUROMARKETING VIDEO
    NEUROMARKETING INTRO
                     

THE NEW CONSUMER: CHANGING THE OLD STATUS QUO

WATCH THIS AMAZING NEW CONSUMER VIDEO

            THE NEW CONSUMER

Welcome to the new socio-economic change and the new marketing's battle ground. The new socio-marketing objectives is to bring society and all its complications into the heart of the brand of the organization

BEHAVIORAL TARGETING (BT)
     
It's about identifying with precision the audience relevancy with predictive behavioral targeting methodology at the right time.
      

THE NEW EMOTIONAL CONSUMER:

        PSYCHOLOGY OF CONSUMER BEHAVIOR

        WHAT MAKES CONSUMERS TICK

 BRAND ENGAGEMENT    

       CREATING A VOICE FOR YOUR BRAND

       INTIMACY WITH THE BRAND

       THE 3 TYPES OF CONSUMERS

RECYCLING YOUR MARKETING STRATEGY    

Companies worldwide are begining to future-proof their strategic marketing innovation and decisions by understanding how today’s consumer landscape is likely to change in the coming years.

        IF YOU DON'T KNOW ME BY NOW...

   

GETTING  INTIMATE WITH OUR  CEREBRAL  SYSTEM

TAPPING INTO THE EMOTIONAL GOLD MINE

How to stimulate the Limbic system, the Prefrontal cortex and the Primitive brain to hit home run in sales.

While the appeal of “new” in advertising is hard-wired into our brains, brain scans also show that familiar brands cause higher levels of brain activation than unfamiliar ones.

A PICTURE IS WORTH A 1000 WORDS

Not any picture, Neuromarketing proved.
Do we actually understand why we say it.

     

            TAKE YOUR BRAIN TO THE GYM:
          Test your left brain-right brain conflict       

THE RIGHT PICTURE IS WORTH A BIGGER RETURN

When the EXACT neuro- imagery is used, neuromodulator is released during emotional arousal, plays a central role in the emotional regulation of the LTM (long term memory).

     NEURONAL COMPOSITE
     CEREBRAL SYSTEM VIDEO

       ATTRACTOR PATTERN RESEARCH

 

S O C I A L   M E D I A,  T H E  N E W   M E D I  A

S.M.O. SOCIAL MEDIA OPTIMIZATION


                   

Today, social media has given consumers worldwide a loud speaker to voice their opinion on anything and everything such as: Facebook, MySpace, Digg , Twitter etc.

SMARTER MEDIA: MEDIA YOU CAN MEASURE

Discover where the big boys are spending their branding advertising dollars - link below.

      WATCH THIS UNIQUE S.M.O. VIDEO  

VALUABLE LINKS NOT TO MISS:

      TOTAL MEDIA TRANSPARENCY  
      SOCIAL MEDIA & POLITICAL MARKETING
      SOCIAL MEDIA CBC.CA
      THE BIG BOYS ONLINE SPENDING

SMARTER MARKETING: VIDEOS


        DIGITAL MARKETING BLITZ

        MARKETING PUPPET THEATER

       DIGITAL MEDIA REVOLUTION

       MEDIA REVOLUTON ROUND TABLE
             ( top digital gurus panalists:
               google, youtube, cicso...)

    

T H E  A G E   O  F  E N G A G E M E N T

THE USER CENTRIC-APPROACH

            
The art of advertising and  digital branding: Emotional design is dramatically gaining mind share.

Humanizing the Web is brought to light by social and neuroscience and has quickly phased out the old mental models of branding, marketing and advertising.

Consumers no longer decide in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands.

     

          WATCH THIS USABILITY VIDEO
    

T H E  N E W  M A R K E T I N G :  The future has gone social

PHASING OUT OLD AGE MARKETING

Traditional marketing and advertising are being turned on their heads, their nuclear bombs are being neutralized and gradually yielding the power to the new marketing missile:  the new science of MARKETING without MARKETING

THE FUTURE IS ABOUT PEOPLE

The future of marketing has gone social. We will no longer market to audiences or targets, engaging people in conversations and implicating them in the brand is the future of marketing.

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.
                                 Charles Darwin


       THE NEW B2B CUSTOMER CENTRICITY


Think of the success of the recycling 'blue box' it depicts how well-planned social marketing can influence the way people think and behave

         MARKETING PREDICTIONS 2009

      SOCIAL MARKETING KEY FACTS

      NEW CONSUMER BY BNET   

      WATCH THE FUTURIST PAT DIXSON
           UNIQUE VIDEO

       MORE OF PAT DIXON VIDEOS HERE

ATTRACTOR PATTERN RESEARCH

WHAT'S ATTRACTOR PATTERN RESEARCH?

Attractor patterns, first discovered by MIT meteorologist Edward Lorenz, are patterns that, out of chaos (Chaos Theory) or a mass of meaningless data, emerge patterns that are predictable. Weather is predicted using attractors.
Attractor pattern research has been extensive studied and applied since first discovered by Lorenz. Attractor pattern research today has been very effective for advertising, business and many more applications.
We specialize in working with our clients to make it simple and easy to quickly make their advertising better.

HOW IS IT USED?

Attractor patterns in advertising (TV, Speech, Print etc.) have calibratable levels of energy. When placed on a map, these levels are compared to the level of the target audience. Client recommendations are made to match their advertising to the audience’s calibratable level.

Each calibratable audience level has attractions and aversions. Attractor pattern research helps our clients consider these attractions and aversions of their products, advertising and audience levels.

ATTRACTOR PATTERN IN YOUR MEDIA CAMPAIGNS

Attractor Research unveils these low energy attractors. All forms of communications are optimized for more decisive and rewarding advertising results.

Our organization is one of few in the world that uses this leading edge research in advertising and communications.

              CASES STUDIES

NEUROMARKETING : DISCOVER THE NEW C.R.M.

C.R.M. COGNITIVE RESPONSE MEASUREMENT:

NEUROMARKETING RESHAPES THE CREATIVE/ MARKETING PRINCIPLES

This revolutionary cognitive response-based principles had reshaped visual communication process to better serve the new audience.

In today's visual pollution, understanding your audience and their cognitive response pattern also means understanding what simulates their attention to your advertising material and persuades them to take action.

ADVERTISING no longer needs to be a hit and miss COSTLY guessing game

Today, neuroscience gave Neuromarketing a arsenal so that you can hit home run right the very first time and make your advertising dollars fertilize your bottom greener faster.

TAKING THE GUESSING GAME OUT OF THE
EQUATION:

With the new COGNITIVE RESPONSE MEASUREMENT, we not only determine with accuracy WHAT and WHY the consumer's brain lighs to a specific brand up but we can also propose the HOW that will laser hit the advertising mark
                                         C. R. M.                   
                                      
                     
         
      

C.R.M. LESS FREQUENT, MORE DECISIVE
            BETTER MEASURED

More frequent broadcast no longer means
response assurance, If your material lacks CRM, it will cost you more arms than ever imagined. Your PRINT advertising, RADIO SPOT, TV COMMERCIAL or your WEBSITE will undergo a cognitive response measurement audit and a  cognitive tune up before broadcast.

      NEUROMARKETING PREDICTIONS
 

T H E  A G E  O F  I M A G E   C O N S U M P T I O N

NEUROMARKETING: CONSUMING THE RETINAL IMAGERY

            NEURO-ADVERTISING

          ARTIFICIAL INTELLIGENCE

Neuro-advertising is a new discipline that
uses retinal imagery and neuro-imaging
techniques to envision the brain pleasure
zones activated by stimuli related branding, marketing and communication techniques.

The brand image must evoke the right emotion in the limbic system (emotional hemisphere) while respecting the rational aspect of the prefrontal cortex

             THE RETINAL IMAGERY  VIDEO   

      

          WATCH THIS UNIQUE LTM VIDEO
                    LTM: long term memory

STORE IT OR REJECT IT

In order for the LTM to store your image as credible, it must pass through an evaluation process via the retinal zone through both the limbic and the rational hemispheres.

The image is then reconstructed to form a
tri- dimentional conscious image. the HYPOCAMPUS (engine of the long term memory) stores the image as credible for future recall; however, It will reject it as non credible otherwise.

GENERATIONAL SCIENCES: THE DEFINING PARADIGM SHIFT

GENERATIONAL SCIENCES RECHAPES

THE 4 TH TURNING REGENERACY

WHO ARE THESE GENERATIONS?

• GI's - The Silent generation -  The Boomers - The Gen Xer's - The Millennials

The new defining shift is no longer about demographics but about operating in the new paradigm. Our successes are the unique ability to evaluate and adapt your programs to the behavior of the repeating cycles and their effects on the predictable generational behaviors in the current and future economy.

BENEFITS:

We use our research and Generational Science skills to advise you of the current economic crisis solutions and help you
get prepared for the predictible trends to give you the edge over your competition.

To learn more about how to integrate Generational Science in your marketing
successfully, call Darryl for more information
 

C O G N I T I V E ADVERTISING IN THE NEW PARADIGM__ THE NEW EMOTIONAL SENSE

THE NEW MODEL WITH MEANING

The advertising industry is shifting and the next 50 years will take a whole new face lift,
much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment.

KNOW YOUR AUDIENCE COGNITIVELY

Consumers are increasingly exercising control of how they view, interact with and filter branding and advertising in a multichannel world, as they continue to shift their attention away from linear TV and adopt ad-skipping, ad-sharing and ad-rating tools.

_We will see ‘neutral’ evaluation of all media formats. There is no primary role for linear TV any more._

Consumer Choice: Tired of intrusions, consumers exert more control over the brand they view and filter. Formats evolve to contextual advertising, interactive, permission-based and targeted messaging to retain attention.
        

WHAT'S COGNITIVE RESPONSE MEASUREMENT?

Cognitive  Response measurement  C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to advertising.

Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising paradigm.

         NEW ADVERTISING:  C.R.M.   

          THE FUTURE OF THE MEDIA

          KNOW YOUR AUDIENCE

         TRUST & THE CONSUMER
   
   

B L U E  P R I N T  O F  __  C O G N I T I V E   B R A N D I N G  

BRAND & BRANDING: 2 different concepts:

The “ING” makes a big difference in the meaning.

A brand exists in your mind. It’s a collection of associations or feelings people have for a particular product, service, or an organization.
Branding is the tangible process of creating the signals that generate these associations.

ETHICAL BRANDING: INSPIRING CHANGE

Ethics is not definable, or implementable, because it is not conscious. It involves our logic and our feeling.

In the rising racket of global choice and brand competition, brands are the most effective way of cutting through the noise to reach people's hearts and minds.

      THE NEW CORPORATE BRANDING

THE COGNITIVE [ NEURO]  BRANDING

Brand cognitive structures is the mental representations of brands in the minds of
consumers. They pertain to the manner in which brand knowledge ...

      MORE ON COGNITIVE BRANDING HERE

 A TRUE PERSPECTIVE OF BRANDING
OF THE NEW ERA: see the link below

        BRANDING OF THE NEW ERA

       WATCH THE OBAMA BRAND

       BRANDING BY THE WORLD RENOUN
            BRAND GURU: MARTIN LINDSTROM

       PATRICK DIXON: VALUE-BASED   
                 BRANDING VIDEO

 T R E N D S   2 0 0 9  A N D   B E Y O N D      




"The empires of the future are empires of the mind."             Winston Churchill

The dream of being able to peer into the functioning brain is finally here to stay.

BRANDING PREDICTION 2009

1. After suffering from decades of bad rap, branding in 2009 and onward, will shift from designing compelling promises to materializing them in a more authentic way.      

2.advertising and branding of future yield ownership to the consumer. The organization and the stake holders will play cooperative role in the success of the brand.

3. The brand process is shifting from the end to the beginning.

4. The brand scenarios is shifting from organization’s strengths to framing a vision of the relationship the organization aspires to have with its stake holders: THE CONSUMERS

             BRANDING FOR 2009

MARKETING PREDICTIONS  2009 & BEYOND

       WATCH NIELSON PREDICTION

       FUTURE TRENDS INSIGHTS
               
       SHIFTING VALUES

       CNN REPORT ON ADVERTISNG
 
       GREEN MARKETING
         

E N G A G E  ,  E N G A G E ,  E N G A G E

CONNECT / ENGAGE / CONVERT

Users don't read any more, words don't connect, don't engage nor do abstract graphics.

PASSPORT TO USER'S TRUST

INTRODUCING THE LIVE WEB HOST TECHNOLOGY: A better way to advertisize

This new LIVE technology has humanized the way we connect with our audience. Engaging
the audience had become the Web main
revenue turbo-booster.

BREATH A NEW LIFE INTO YOUR WEBSITE

A LIVE Website host connects better and motivates the audience more effectively on an emotional level:

       Connects with the audience;
        Identifies their needs;  

       Engages them more effectively;
       Gains their trust easily
       Leads them to action more decisively

         WATCH NBC REPORT ON LIVE WEB

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